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Digital Marketer Google Ads Specialist - Home Improvement Vertical

Role overview

Qualifications

  • Experience with Google prefer 4+ YRS
  • Google Ads Certification helpful
  • Proficient with Google Ads Editor
  • In-depth knowledge setting up and launching campaigns

Responsibilities

  • Assist in ongoing optimization of campaigns in multiple accounts
  • Monthly meetings with franchisees to review budget, performance, and expansion
  • Stay current on changes, updates, and learning specific to these platforms
  • Update ad copy and images

Key facts

Other skills

  • Troubleshooting (Problem Solving)
  • Communication
  • Problem Solving

About the company

Closet Factory logo

Closet Factory

Enjoy the benefits of organization! For over three decades, Closet Factory has been creating custom storage solutions for the entire home - from closets and home offices to entertainment centers and garage cabinetry (and more). Our collaborative design approach and industry-leading range of products allow you to bring your vision for your home to life. We design with best practices and build with the highest quality materials so that you receive a personalized system that is perfectly functional, completely organized and totally stylish – all within a budget you are comfortable with. =====Closet Factory is also known as the β€œProfessional’s Choice,” servicing home builders, interior designers, realtors, and more! β€’We are fully custom with in-house manufacturing facilities across the country. β€’We provide assurance by showing up on time, and doing the project right, when expected. β€’Our trained installers are employees, not contractors. β€’We are fully insured and ready the moment we step onto a property. β€’We can complete spaces for the whole home so your own workers can focus on trim and other details. β€’We add value to homes by maximizing space usage and increasing storage capacity.For home builders, please visit http://www.closetfactory.com/builders. =====Closet Design, Custom Cabinets, Custom Walk-in Closets, Home Offices, Entertainment Centers, Garage Organizers, Wall Units, Mudrooms, Laundry Rooms, Kid Spaces, Wall Beds, Craft Rooms, Kitchen Pantries, Wine Cellars & Storage=====Nationwide=====Named 'Best of Houzz' 2015, 2016 & 2017. Partners with ASID

Company details

Company size201 - 500

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Job description

Closet Factory, one of the most adored home improvement franchise companies, is looking for an experienced full-time remote digital marketer to join our in-house digital team. The right candidate will have an in-depth knowledge of Google Ads and some familiarity with Microsoft Search Advertising.

 

You will be assisting in the management of our ad accounts and working under our Vice President of Digital Marketing. Although you will spend a good part of your workday working on the ad accounts you must also feel comfortable interfacing with our franchisees via Teams and email discussing budgets, growth, and account results.

 

Google Ad campaigns we focus on:

  • Performance Max
  • Search – AI Max
  • YouTube/Demand Gen
  • YouTube Premium

 

Responsibilities

  • Assist in ongoing optimization of campaigns in multiple accounts
  • Monthly meetings with franchisees to review budget, performance, and expansion
  • Stay current on changes, updates, and learning specific to these platforms
  • Conversion focused
  • Update ad copy and images
  • Basic skill in photoshop

 

Qualifications

  • Experience with Google prefer 4+YRS
  • Google Ads Certification helpful
  • Proficient with Google Ads Editor
  • In-depth knowledge setting up and launching campaigns
  • Trouble shooting skills
  • Search ad specialist
  • Keyword themes
  • Good at identifying negative keywords
  • Good with applying excluded content
  • Audience targeting
  • Keyword expansion
  • Catchy on-brand ad copy
  • Google Asset Studio

 

We are looking for someone with creative problem-solving abilities that looks for solutions to improve under-performing campaigns. You will need to possess the ability to look for an edge in our very competitive vertical.  Our accounts range in size. Some are large and have multiple campaigns with sizable daily budgets while others have a single campaign with a modest budget that will increase over time.

 

Although you will specialize in paid marketing all our staff in the digital department can multitask. It’s helpful that you have knowledge in Meta Ads, Wordpress/Gutenberg editing, and GA4. Because we are one of the oldest custom closet companies in the industry it doesn’t hurt to have an eye for interior design.

 

We work Monday thru Friday 7:30 – 4:00.

 

Submit your resume to Paris Bernhardt

pbernhardt@closetfactoryhq.com

 

You must live in the United States

 

No agencies or freelance positions needed

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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