Performance Marketing Manager (Meta & App Campaigns)

Overview:

We are seeking a hands-on and data-driven Digital Marketing Expert to manage and scale our paid acquisition efforts across Meta and App campaigns. The ideal candidate will be an expert in Meta app install campaigns and have a proven track record driving measurable growth through creative testing, audience strategy, and technical optimization.

While Meta will be the primary focus, this role will also support the management of Google App Campaigns, Apple Search Ads and Google Play Console Ads. Training provided as needed and knowledge of these advertising platforms is a plus. This position is ideal for someone who thrives in a fast-paced, performance-driven environment and enjoys blending creative thinking with deep technical execution. 

Key Responsibilities:

• Own the setup, optimization, and performance of all Meta app install campaigns, including audience segmentation, creative testing, and budget allocation.
• Support Google App Campaigns, Apple Search Ads and Google Play Console Ads
• Manage tracking integrations across Appsflyer, Google Analytics 4, and ad platforms to ensure accurate attribution and reporting.
• Implement and maintain conversion actions and event tracking across multiple marketing platforms.
• Analyze campaign data to identify trends, opportunities, and optimization strategies to drive lower CPIs and higher ROAS.
• Collaborate with creative and copy teams to test ad concepts, landing pages, and messaging angles.
• Stay up to date on platform best practices, privacy updates (SKAdNetwork, ATT), and performance marketing trends.
• Work closely with management to develop strategy, forecasting, and reporting dashboards.