VP, Demand Generation (Remote)

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.

At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

Why This Role is Exciting

As Vice President of Demand Generation, you will lead the charge on pipeline generation that fuels the growth of Optro. You will manage a talented and growing team of demand generators leveraging the best channels, technologies, platforms, and methods available to reach new customers and existing customers alike. You’ll develop segment-specific strategies to target enterprise and commercial accounts and engage them through every stage of the marketing funnel. Reporting to the CMO, you’ll collaborate closely with marketing, sales, product, and customer teams to help the business scale and reach its ambitious goals through our next phases of growth.

Key Responsibilities:

• Own demand generation strategy, planning, and execution in order to drive company growth across all segments and funnel stages, driving performance within channels such as ABM, paid social, content syndication, email, associations/partnerships, SEM, and SEO/AI engine optimization

• Manage and motivate a team of experienced demand generation professionals, providing coaching, development opportunities, and tactical advice to help them meet and exceed their goals

• Team with our Sales, RevOps, and SDR/BDR teams to align on priorities, goals, and measurement, maximize the quantity and quality of leads, strength feedback loops and information flow for full-funnel visibility, and amplify coordinated pipeline building efforts

• Closely collaborate with Marketing Communications, Events, Product Marketing, and Marketing Operations leads to ensure alignment on strategy, resources, messaging, and KPIs

• Lead the evaluation, adoption, and scaling of AI-driven demand generation tools and strategies that automate workflow processes, optimize campaign performance, and deliver highly personalized buyer experiences at scale

• Partner with Finance teams to develop budgets and identify incremental opportunities, ensure the efficient allocation of marketing resources, accurately plan, forecast, and track the impact of marketing investments

• Develop and present regular forecasts and reporting of results to the executive leadership team, identify strategic levers of growth and inform the GTM strategy

Attributes for a Successful Candidate:

• 15+ years of B2B Technology demand generation experience, including 8+ years as a team leader

• Experience within a hyper-growth company and fast-paced environment, ideally through growth stages of $250M to $1B ARR

• Experience leveraging martech and AI-driven tools and workflows to increase pipeline efficiency and velocity

• Strong management skills with a proven ability to recruit, motivate, and develop a team

• Experience managing and optimizing a multi-million dollar annual budget

• A data driven orientation and experience assessing the full customer journey to identify opportunities, a proven track record working with Sales leaders to ensure the successful progression of prospects from discovery to acquisition, retention, and cross-sell

• Experience using tools such as Salesforce, Tableau, Google Sheets, Excel, and AI platforms to perform deep data analysis on pipeline health, velocity, and channel efficiency

• Experience developing and testing new tactics and acquisition programs that support Enterprise and Commercial revenue growth across multiple segments and geographies

*perks may vary based on eligibility/location

Our Company Values

• Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.

• Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.

• Drive innovation: Create the future. Continuously improve what exists and invent what’s next.

• Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.

• Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
  

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.

We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.

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