Role overview

Qualifications

Relevant number of years of experience in ecommerce, digital marketing, or performance-focused roles
Experience managing campaign briefing processes and working with creative and media agencies
Strong understanding of performance marketing channels and the role of creative across the funnel
Highly analytical mindset with the ability to translate data into actionable insights

Responsibilities

Own the end-to-end campaign briefing process across performance media, from initial ideation through to execution and post-campaign analysis
Develop clear and detailed briefs for agencies and creative teams, ensuring alignment with campaign and commercial objectives, trade priorities, and performance targets
Review and analyse campaign performance, identifying actionable insights to continuously improve creative and media effectiveness
Manage and optimize the campaign project-management ecosystem across business units and departments, improving workflows and communication

Key facts

Remote from: Netherlands
Full time
English

Hard skills

Marketing Performance Measurement And Management Campaign Management Digital Marketing Art Direction Project Management Dynamic Programming Media Production Test Planning

Other skills

Communication
Collaboration
Organizational Skills
Analytical Thinking
Open Mindset

About the company

New Balance

Apparel & Fashion

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Company details

IndustryApparel & Fashion

Company size5001 - 10000

Links

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Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We’re looking for a highly organized Ecommerce Marketing Specialist to join the EMEA Marketing organisation, headquartered in the A-Factorij in Amsterdam.

This role is responsible for leading the end-to-end campaign briefing and creative process across media channels, ensuring campaigns are built to deliver against both brand and commercial objectives. You will play a key role in bridging creative, media, and ecommerce teams, driving best-in-class execution across campaigns.

Working closely with GTM, Paid Media, Ecommerce Trade, Creative, and external agency partners, you will ensure that all activity is insight-driven, performance-focused, and continuously optimised through testing and innovation.

MAJOR ACCOUNTABILITIES:

Own the end-to-end campaign briefing process across performance media, from initial ideation through to execution and post-campaign analysis.

Develop clear and detailed briefs for agencies and creative teams, ensuring alignment with campaign and commercial objectives, trade priorities, and performance targets.

Ensures that campaigns are directly aligned to GTM/Seasonal planning for all channels

Guide asset selection from global toolkits and define creative direction tailored to performance channels.

Ensure all outputs meet expectations through quality control and alignment checks with agency partners.

Review and analyse campaign performance, identifying actionable insights to continuously improve creative and media effectiveness.

Feed learnings back into future briefs to drive iterative improvements and stronger results over time.

Own the testing roadmap across performance media, with a focus on new technologies, platforms, and formats.

Own the direction and application of creative technology partners within the business, driving collaboration between creative, media, and agency teams. Lead innovation initiatives such as feed-based automation and dynamic creative solutions.

Oversee product feed management in partnership with global teams, ensuring accuracy across performance and affiliate channels.

Manage and optimize the campaign project-management ecosystem across business units and departments, improving workflows and communication.

REQUIREMENTS FOR SUCCESS:

Relevant number of years of experience in ecommerce, digital marketing, or performance-focused roles.

Experience managing campaign briefing processes and working with creative and media agencies.

Strong understanding of performance marketing channels and the role of creative across the funnel.

Highly analytical mindset with the ability to translate data into actionable insights.

Excellent project management and organisational skills.

Experience with feed management, dynamic creative optimisation, or tools such as Smartly is beneficial.

Strong communication and collaboration skills.

Proactive and solution-oriented mindset with a focus on testing and continuous improvement.

Commercial awareness and understanding of ecommerce trade priorities.

BENEFITS:

Discretionary Bonus Opportunity

Discount on health insurance

8% holiday allowance

Flexible Working Hours

Pension Scheme

25 days Annual Leave per year

Up to €300 travel allowance each month

Hybrid working

Employee Discount

Work from home allowance

Home working equipment

Sports subscription services

Flexibility to work 20 days from anywhere each year

Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.