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Account Strategist, Tourism

Role overview

Qualifications

  • Bachelor’s degree required
  • 5 or more years of experience in account management, marketing, or related field
  • Agency experience preferred
  • Working knowledge of digital marketing channels

Responsibilities

  • Serve as a day-to-day client contact, managing communication and follow-ups
  • Own execution of timelines, deliverables, and workflows across assigned accounts
  • Begin connecting performance data to campaign strategy and client objectives
  • Coordinate with other departments to ensure aligned execution across channels

About the company

Go Fish Digital logo

Go Fish Digital

Digital Marketing & SEO Agencies

Welcome to Go Fish Digital's home on LinkedIn. Follow us to learn about online marketing tips, latest industry trends, blog posts, and upcoming meetups and conferences. We promise to be useful and respectful of your time. Founded near Washington DC in 2005 by Brian Patterson and Dan Hinckley, Go Fish Digital has expanded with clients worldwide. Go Fish Digital is an award-winning digital marketing agency with specialties in SEO, link building, PPC/SEM advertising, website design and ORM. Go Fish Digital continues to provide thought leadership in the areas of search engine optimization and digital SaaS products for the online marketing industry. Please see www.gofishdigital.com for additional information.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size51 - 200

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Job description

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Go Fish Digital is a full-service digital marketing agency built for performance, innovation, and growth. We bring together strategy, creative, media, and SEO into one unified engine that helps ambitious brands win in competitive markets. As part of Agital, we combine deep expertise with advanced technology, AI-enabled capabilities, and a collaborative culture where our teams can do their best work and grow their careers.



Role Overview

The Account Strategist plays a key role in managing the execution and performance of client marketing programs. This position is responsible for owning day-to-day account operations, coordinating across internal teams, and contributing to performance-driven strategies.


This role represents a transition from executional support to strategic contribution. The Account Strategist is expected to not only manage workflows and client communication, but also begin connecting performance data to insights, recommendations, and client goals.


The ideal candidate is confident managing multiple priorities, comfortable operating in fast-paced environments, and able to bring clarity and structure to evolving client needs. They are a strong communicator, a reliable partner to both clients and internal teams, and are actively developing their strategic thinking.


Qualifications

  • Bachelor’s degree required
  • 5 or more years of experience in account management, marketing, or related field
  • Agency experience preferred
  • Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more.
  • Travel, tourism, and hospitality marketing experience is preferred
  • Experience managing multi-channel campaigns and client relationships
  • Experience working with e-commerce and/or B2B clients is a plus
  • Hands-on media execution experience is a plus


Key Responsibilities

Client Communication & Relationship Management

  • Serve as a day-to-day client contact, managing communication, follow-ups, and requests with minimal oversight
  • Build strong working relationships through consistent, reliable execution and communication
  • Lead portions of client meetings, including status updates and reporting walk-throughs
  • Ensure all client requests are clearly communicated and followed through


Account & Project Ownership

  • Own execution of timelines, deliverables, and workflows across assigned accounts
  • Manage multiple concurrent workstreams, ensuring deadlines are met in dynamic environments
  • Maintain key account documentation, including trackers, timelines, and reports
  • Proactively identify risks to timelines or deliverables and escalate when needed
  • Support budget and scope tracking at a project level


Performance & Strategic Contribution

  • Begin connecting performance data to campaign strategy and client objectives
  • Contribute to reporting, including drafting insights and recommendations
  • Partner with media and analytics teams to ensure data is accurate and actionable
  • Support optimization efforts based on performance trends


Cross-Functional Coordination

  • Coordinate with other departments, including web development, media, creative, and analytics teams to ensure aligned execution across channels
  • Develop project, creative, and media briefs with increasing independence
  • Communicate client feedback clearly and ensure it is reflected in deliverables
  • Help ensure internal teams are aligned on priorities, timelines, and expectations


Quality Assurance & Execution

  • Review deliverables to ensure accuracy, completeness, and alignment with strategy
  • Ensure feedback and updates are implemented correctly and efficiently
  • Maintain high standards for quality while managing multiple deliverables


Growth & Development

  • Continue developing a stronger understanding of marketing strategy, performance metrics, and channel dynamics
  • Demonstrate ability to connect execution to outcomes and business impact
  • Take initiative in identifying improvements and contributing ideas
  • Actively seek feedback and apply it to improve performance and impact


Core Skills & Competencies

  • Strong organizational and project management skills 
  • Ability to manage multiple priorities in fast-paced, evolving environments 
  • Clear and confident communication and presentation skills 
  • Foundational analytical skills with the ability to identify insights 
  • Working knowledge of marketing KPIs and performance drivers 
  • Strong attention to detail and accountability for assigned work 
  • Collaborative mindset with the ability to work cross-functionally 
  • Proactive, solutions-oriented approach to problem solving 
  • Experience with tools and ad platforms, including Google Analytics, Google Ads, Google Search Console, SEMRush, Klaviyo, Meta Ads, ClickUp, etc., is a plus 


What Success Looks Like In This Role

You independently manage day-to-day account needs and bring structure to complex or evolving projects. Deliverables are consistently on time, accurate, and well-coordinated. You contribute meaningful insights and begin to influence strategy. Clients and internal teams see you as a reliable, thoughtful partner who can be trusted to move work forward effectively. 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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