Digital PR Specialist

Description

TITLE Digital PR Specialist
DEPARTMENT Content
DIVISION NPD US
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Reporting to the Digital PR Manager, the Digital PR Specialist will play a key role in supporting all digital PR initiatives. Responsibilities include conducting research, building targeted media contact lists, drafting and executing outreach, supporting social media calendars and/or Reddit organic strategies, and assisting with performance reporting. We are looking for a fast-working, results-driven professional with exceptional communication and interpersonal skills. The ideal candidate will bring a competitive, positive, and proactive attitude, a passion for relationship-building, and proven experience leveraging social media and engaging journalists.

The Digital PR team is the 2025 Bulldog Awards winner of Best PR & Communications Team of the Year Award.

This is a pipeline position tied to anticipated business growth. Candidates must reside in and be authorized to work in the U.S.

ABOUT THE RESPONSIBILITIES

• Execute digital PR and Reddit strategies tailored to client goals (e.g., brand awareness/reputation, engagement, website traffic, search visibility, etc.)
• Monitor industry trends, competitor activity, and real-time conversations (including on Reddit) to identify opportunities that inform communication strategies
• Support digital marketing client onboarding, campaign setup, and research.
• Support outreach to media, bloggers, influencers, and community moderators to earn mentions, backlinks, and high-quality coverage
• Support Reddit strategy and tactics with research, identifying subreddits/threads for clients’ branded profiles to join, engage, and comment
• Collaborate with designers and videographers to create high-quality visuals and video content when needed
• Identify and build authentic relationships with online communities, influencers, partners and brand advocates to boost brand loyalty
• Track and analyze campaign performance using platform analytics and third-party tools such as SEMrush, Writesonic, Sprout Social, Meltwater, and Rival IQ
• Optimize strategies based on performance data to improve ROI, visibility and campaign effectiveness
• Stay up to date with digital PR, SEO, GEO and social media trends, and changes
• Work cross-functionally with SEO, paid media, and content teams on integrated, search everywhere campaigns
• Suggest creative ideas for new campaigns, trends, and engagement opportunities

ABOUT YOU

• Bachelor's degree in communications, marketing or a related field
• 1-2+ years working experience in media relations and social media in-house or at an agency
• Proven experience creating social media content
• Successful experience pitching media and earning coverage
• Exhibit understanding of digital marketizing, online business and their trends and changes
• Strong written and verbal communication skills
• Organized with strong time-management skills
• Proficient in Microsoft Word, Excel, and PowerPoint
• Ability to work well with others in both team and independent environments
• Solid critical thinking skills

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate DPR Specialist (typically 0-1 years)
• Digital PR Specialist (typically 1-2 years)
• Senior Digital PR Specialist (typically 2-3 years)
• Digital PR Lead (typically 3-4 years)
• Digital PR Manager (typically 5-6 years)
• Senior Digital PR Manager (typically 6-8 years)
• Associate Director, Digital PR (typically 6-8 years)
• Director, Digital PR (typically 8-10 years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $58,000.00 to $65,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.