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Director, AI & Automation – Channel Business Operations

Role overview

Qualifications

  • Bachelor’s Degree (Masters/advanced degree preferred) in Information Systems/Technology, Engineering, Computer Science or Business Operations
  • 15+ years in IT Business Operations, Sales/Channel Operations, or Enterprise Automation within a large-scale software or technology organization
  • Deep understanding of the Software Channel Ecosystem
  • Proven success in leading large-scale process re-engineering projects

Responsibilities

  • Conduct deep-dive analyses across channel RTMs to identify and prioritize automation opportunities
  • Lead systems and data integration for automated and AI-driven solutions
  • Partner with Distributors, Sales Ops and IT to automate complex workflows
  • Serve as the primary liaison between business stakeholders and technical teams

About the company

VMware logo

VMware

Computer Software / SaaS

At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our compute, cloud, mobility, networking and security offerings form a digital foundation that powers the apps, services and experiences that are transforming the world. Since our founding over two decades ago, our 24,000+ employee community and ecosystem of 75,000 partners have been behind the technology innovations transforming entire industries – from banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation. Every day, we work to solve our customers’ toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more – to define the digital foundation that will accelerate the next wave of innovation.

Company details

Company typeXLarge
IndustryComputer Software / SaaS
Company size10001

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Job description

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Job Description:

Role Overview

In this role, you will be the strategic architect for operational efficiency within our global channel ecosystem. You will lead the transformation of how we manage our various Routes-to-Market (RTM) by deploying AI-driven automation to reduce friction, eliminate manual bottlenecks, and accelerate revenue velocity. You will bridge the gap between our Sales Operations, IT, Partner Program, Sales and Partner ecosystem to build a scalable, intelligent, and highly efficient channel engine.

Core Responsibilities

  • Channel Process Optimization: Conduct deep-dive analyses across our channel RTMs and personas—Distribution, Aggregation, Resell, Digital Marketplaces and new channel business models —to identify, quantify, and prioritize high-value automation opportunities.
  • Technology driven channel automation and Intelligent Partner Experience: Lead the systems and data integration and implementation of automated and AI-driven solutions to optimize foundational partner data management for Partner Programs, dashboards, reporting and self-service support.
  • Revenue Operations Automation: Partner with our Distributors, Sales Ops and IT to automate complex pricing, quoting (CPQ), and end-to-end contract workflows to minimize human intervention and improve data accuracy across channel transactions.
  • Cross-Functional Technical Orchestration: Serve as the primary liaison between business stakeholders and technical teams (Data/IT). Translate complex channel requirements into executable product requirements for AI-enabled workflows.
  • Scalable Infrastructure Strategy: Develop the long-term vision for an "Automation-First" channel platform, ensuring that our technical stack (CRM, PRM, ERP, and AI orchestration layers) is modular, secure, and compliant.
  • Performance & Data Governance: Define KPIs for operational efficiency, such as "time-to-partner-revenue," "cost-per-transaction," and "process cycle time." Establish robust data governance to ensure AI models training on channel data are secure and accurate.

Required Qualifications

  • Bachelor’s Degree (Masters/advanced degree preferred) in Information Systems/Technology, Engineering, Computer Science or Business Operations
  • Experience: 15+ years in IT Business Operations, Sales/Channel Operations, or Enterprise Automation, specifically within a large-scale software or technology organization.
  • Channel Expertise: Deep understanding of the Software Channel Ecosystem (Distributors, Value-Added Resellers, Managed Service Providers) and the operational hurdles associated with multi-tiered distribution models.
  • Strategic Change Management: Proven success in leading large-scale process re-engineering projects in matrixed, global environments. Ability to influence stakeholders who may be resistant to shifting away from legacy "manual" processes.
  • Analytical Leadership: Demonstrated ability to build business cases for automation investment, including ROI analysis, capacity planning, and resource allocation.

Technical Requirements:

  • Strong experience with Enterprise CRM/PRM systems, API and systems integrations
  • Experience with Google Suite including Data Studio, Big Query, App Script and Google Gemini/Gems and Gemini Enterprise Agent Platform
  • Coding experience- Python, Selenium, BOTs
  • Current with AI platform evolution technology & LLMs
  • Familiarity with iPaaS/Automation platforms and how to apply LLMs/AI Agents to these workflows
  • Understanding of data architecture and the ability to work with engineers on API-led connectivity.
  • Analytical Leadership: Demonstrated ability to build business cases for automation investment, including ROI analysis, capacity planning, and resource allocation.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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