Head of Customer Marketing

How you’ll make an impact  

As Head of Customer Marketing, you’ll drive Dentally’s growth by ensuring customers activate faster, adopt more value, stay longer, and grow with us. 

 
As we scale across the UKI, Australia, New Zealand and Canada, long-term success depends on maximising the value of our customer base. You’ll bring together lifecycle marketing, community, and advocacy to improve retention, influence expansion, and build long-term customer loyalty. 

 
Working closely with Product Marketing, Sales, and Customer Success, you’ll turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally. 
 

What you'll do  

• Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar 

• Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes 

• Partner with product, sales and customer success to drive feature adoption and maximise customer value  

• Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs 

• Personally lead high-impact initiatives where strategic oversight or cross-functional leadership is required 

Team management 

• Lead and develop a high-performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs 

• Coach team members in best practices, fostering a culture of continuous development 

• Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations 

• Maintain a trusting, collaborative environment, enabling the team to thrive 

• Lead recruitment efforts for your team, identifying and hiring top talent 

• Promote an inclusive and diverse culture, in line with Henry Schein One values 

What you’ll bring with you 

• Experience leading customer marketing, lifecycle marketing, or retention-focused growth in a B2B SaaS environment 

• Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs 

• Experience building scalable lifecycle programmes that drive adoption and customer value 

• Experience developing community and advocacy initiatives that support brand and growth 

• Proven ability to lead cross-functionally across Product, Sales, and Customer Success 

• Experience operating as a player–manager, setting direction while stepping into execution when required 

• Clear, confident communicator able to influence senior stakeholders 

• Customer-first mindset with a focus on long-term value and sustainable growth 

Diversity at Henry Schein One 

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.  

Our Shared Values  

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:   

• Working as one  

• Making it easy  

• Caring about care  

• Making it happen