Logo for Haymarket Media Group

Online Marketeer

Role overview

Qualifications

  • 2–3 years in online retail or e-commerce marketing
  • Expert proficiency in Google Ads, GA4, Merchant Center, GTM, and Search Console
  • Working knowledge of schema markup and GEO-readiness for AI-search landscapes
  • Fluent Dutch (hard requirement)

Responsibilities

  • Act as the Online Store Manager for clients — owning strategy, execution, and results
  • Lead quarterly performance planning sessions aligned with horticultural seasons and client revenue goals
  • Own the full feed-to-sale pipeline: optimise product feeds in Google Merchant Center to maximise ROAS
  • Build, optimise and scale Google Ads campaigns for e-commerce sales and physical footfall

Key facts

Other skills

  • Communication

About the company

Haymarket Media Group logo

Haymarket Media Group

Information Technology & Services

Haymarket is a successful international specialist media company. We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions. As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent who reflect the communities we serve. We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets.

Company details

Company typeLarge
IndustryInformation Technology & Services
Company size1001 - 5000

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Job description

Overview:

 

GSI logo for JD

 

Are you a results-driven marketer who thinks like a business owner? At GSI, we don't just run ads — we drive the digital growth of the horticultural sector. 

 

We're looking for a commercially sharp Online Marketeer to take full ownership of our Dutch and Belgian client portfolio, bridging the gap between complex data and measurable revenue growth.

 

Responsibilities:

As our Online Marketeer, you act as the Online Store Manager for your clients — owning strategy, execution, and results.

  • Lead quarterly performance planning sessions aligned with horticultural seasons and client revenue goals
  • Own the full feed-to-sale pipeline: optimise product feeds in Google Merchant Center to maximise ROAS across thousands of SKUs
  • Lead the shift from traditional SEO to Generative Engine Optimisation (GEO) — structured data, brand authority, AI-era search
  • Perform deep-dive technical SEO audits and translate findings into CMS-level implementation
  • Build, optimise and scale Google Ads campaigns (Search, Shopping, PMax) for e-commerce sales and physical footfall
  • Act as strategic partner for clients in NL, BE and UK — translating data into investment-level recommendations

 

Skills / Experience / Knowledge / Minimum Criteria:

What You Bring to the Greenhouse

  • 2–3 years in online retail or e-commerce marketing — you understand inventory-driven campaigns
  • Expert proficiency in Google Ads, GA4, Merchant Center, GTM, and Search Console
  • Working knowledge of schema markup and GEO-readiness for AI-search landscapes
  • Commercial mindset: ROAS-obsessed, comfortable being held to specific growth targets
  • Fluent Dutch (hard requirement) — based in the Netherlands (not a remote/international role)
  • Confident communicator — able to explain complex ROI to business owners and board-level stakeholders

Why Grow With GSI?

  • Salary: €50,000–€55,000 gross per year (based on experience)
  • 25 days annual leave (full-time basis)
  • Hybrid working: 60% office (Halfweg) / 40% home — output over presence
  • Travel to clients, trade fairs and events across NL, BE, UK, and Ireland
  • Training and professional development budget
  • Informal, direct team culture — short lines, genuine ownership
  • Access to Haymarket Media Group's international network, events and editorial expertise

 

About Green Solutions International

Green Solutions International (GSI) is a leading digital marketing and SaaS platform company serving garden centres across the Netherlands, Belgium, United Kingdom, Ireland, and Canada. We are a joint venture between Haymarket Media Group and Green Solutions GmbH (Germany), combining editorial excellence with deep horticultural industry knowledge to help garden centres grow in the digital era.

 

We are currently at a pivotal moment: investing in our platform, rebuilding our team, and scaling our international ambitions. This is a rare opportunity to join a company with genuine market leadership and significant room to grow.

 

When applying, please confirm that you are entitled to work in the UK — this is a system requirement and does not affect your eligibility. This role is based in the Netherlands and open to candidates entitled to work in the NL.

 

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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