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Brand Manager II

Role overview

Qualifications

  • Post-secondary education or equivalent experience in Marketing preferred
  • 7+ Years of experience in Brand Management and/or E-Commerce
  • Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
  • Experienced storyteller – taking all the data and being able to communicate that to the client in a meaningful way

Responsibilities

  • Drive overall strategy for the brand, pricing, promotion, new product launches, and advertising
  • Develop and maintain strong relationships with key clients
  • Gain a deep understanding of a brand, competitive landscape, and key business objectives to deliver growth strategy
  • Manage brand budgets and profitability

About the company

Global Overview logo

Global Overview

Marketing & Advertising

The complexities of Amazon can be overwhelming to manage, and your brand needs a partner that supports all facets of the business to keep the flywheel moving and focuses on your long-term success. We're ready to take on the challenge. Global Overview approaches Amazon holistically because we know that a full-service approach opens brands up to more growth opportunities. We synthesize operational fundamentals, retail expertise, creative content, strategic advertising (sponsored ads, self-service display, and streaming TV), and insightful data to help brands gain momentum and position themselves for high levels of success. We support seller and vendor businesses, and we leverage the Global Store, B2B, Fresh, and Now to continuously diversify our partners’ reach.Our team's diverse backgrounds across retail, CPGs, advertising, and creative fields provide the foundation for knowledge, expertise, and talent to help brands excel beyond their expectations. Brands partner with us for legacy-building support because everything we do is focused around 3 core pillars:1) Driving profitability2) Boosting market share3) Building brand equityThe GO team has a passion for brands and a mission to bring empathy, integrity, knowledge, clarity, and awareness to our partners as they navigate the uncertainty of the Amazon platform.With offices located across the globe in Minneapolis, Seattle, and London, we all come together to do one thing – build brands. Reach out to us for more information at info-GRP@globaloverview.com.**Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.

Company details

Company typeSME
IndustryMarketing & Advertising
Company size51 - 200

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Job description

Job Type
Full-time
Description

ABOUT THE COMPANY

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’s build brands together.


POSITION OVERVIEW

We’re looking for someone who can help drive our clients’ growth to the next level, someone who understands what it takes to drive growth on Amazon, leveraging different tactics and strategies across retail and marketing to help our clients thrive. The ideal candidate will thrive in ambiguity, developing strategies based on deep understandings of the customer, competition, and Amazon capabilities - rooted in data and insights. You will work cross-functionally with internal partners to align on strategy and long-term goals for our clients.


Responsibilities/Accountabilities

  • Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
  • Develop and maintain strong relationships with key clients
  • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
  • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
  • Manage brand budgets and profitability
  • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
  • Help develop media plans, ensure alignment to brand budgets and profitability
  • Developing data driven recommendations using relevant sales, market and consumer data
  • Collaborate with cross-functional teams to support the strategic growth of Amazon
  • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
  • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Knowledge/Skills

  • Strong business acumen and inquisitive nature
  • A balance to think big and long term, while acting on what it takes to get there
  • Ability to learn, understand and converse around key business issues
  • A respected and trusted leader with a proven track record of achievement
  • Strong decision-making skills and an understanding of where projects fit into overall Company and development strategies
  • Demonstrated integrity and maturity and a constructive approach to challenges
  • Not afraid of hard conversations and takes them head-on but with tact
  • Ability to operate independently given direction, and bring ideas and solutions to issues raised
  • Strong passion for both speed and simplicity
  • Ability to analyze and assess organizational needs and provide solutions accordingly.
  • Strong written and verbal communication skills
  • Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies.
  • Detail-oriented and operationally-focused
  • Ability to motivate teams to produce desired tangible outcomes within tight timeframes
  • Strong project planning, tracking & organizing skills
  • Takes initiative & brings impeccable follow-up skills
  • Strong sense of autonomy
  • Demonstrated problem-solving skills
  • Demonstrated ability to lead multiple activities and assignments simultaneously.



Requirements
  • Post-secondary education or equivalent experience in Marketing preferred
  • 7+ Years of experience in Brand Management and / or E-Commerce
  • Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
  • Experience working with internal and external business relationships
  • Experienced storyteller – taking all the data and being able to communicate that to the client in a meaningful way
  • Strongly preferred: Amazon experience
  • This position requires up to 25% travel

Benefits Description:

  • Medical
  • Dental
  • Vision
  • Bonus
  • PTO
  • 401K

We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, and WI


Equal Opportunity Employer

Sponsorship unavailable for this role


Salary Description
$102,000 to $128,000 + Variable

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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