Role overview

Qualifications

Experience in marketing management
Strong collaboration skills
Ability to work with external agencies
Proficiency in creating sales collateral

Responsibilities

Collaborate with New Business Development and Client Success leadership
Work with outside advertising agency for demand generation
Support sales teams with high-quality sales tools
Create and improve sales collateral

Key facts

Remote from: Anywhere
Full time
Senior (5-10 years)
Marketing Manager
English

Hard skills

Customer Engagement Demand Generation Marketing Collateral

Other skills

Collaboration
Communication
Problem Solving

About the company

Wiland

Marketing & Advertising

Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers. In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence. Follow Wiland here on LinkedIn to learn how you can achieve your goals for revenue growth and profitability.

Company details

Company typeSME

IndustryMarketing & Advertising

Company size201 - 500

Links

Website LinkedIn See all jobs

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Job description

The Senior Marketing Manager, along with the selected agency of record, are responsible for equipping Wiland’s New Business Development and Client Success teams with the marketing-created resources necessary to be successful in: 1) acquiring new clients; 2) driving increased revenue from existing clients; and 3) building profitable agency and digital platform partnerships. As a result, the Senior Marketing Manager—serving as Marketing’s liaison with the teams responsible for revenue generation—has a significant impact on the company’s growth.

The Senior Marketing Manager also serves as a two-way conduit of ideas and information between Marketing and the New Business Development and Client Success teams, fueling a steady stream of improvement and innovation in client and prospect engagement. The provisioning of the sales teams encompasses all stages of prospect and client engagement—from the initial introduction of the Company through onboarding new clients and driving increased product adoption and share of client spend.

ESSENTIAL FUNCTIONS

Collaborate with New Business Development and Client Success leadership and Executive Management to define and continuously improve Marketing initiatives and best practices.
Work directly and together with outside advertising agency, prioritizing demand generation for the New Business Development and Client Success teams.
Support high-quality sales tools for multiple external audiences, versioned by vertical market as needed, and distribute to New Business Development and Client Success teams.
Create, manage, and continuously improve sales collateral—including presentations, brochures, proposals, RFP/RFI responses, and sales kits—ensuring alignment with brand, messaging, and strategic goals.
Assist New Business Development and Client Success teams with custom proposals and responses to RFPs.