E-Commerce Growth Specialist

UKG Job Code: SECMGSPX

E-Commerce Entrepreneur-in-Residence For A FUN Fishing Company

Want to Build Something Bigger Than a Shopify Store?

Most E-Commerce jobs are boring.

You spend your days tweaking product pages, building out new split tests, staring at dashboards, and helping some giant corporation sell a few more widgets.

This isn't one of those jobs.

At Salt Strong, our mission is simple:

Help anglers catch more fish, save time on the water, and create unforgettable memories with the people they love.

Every lure we sell, every piece of gear we recommend, and every product we launch helps families spend more quality time together doing something they love.

And now we're looking for someone to take ownership of one of the most exciting growth opportunities inside our company.

You'll Run Fish Strong, our E-commerce store, Like It's Your Business

This isn't a "manage the website" role.

This is an opportunity to become the driving force behind FishStrong.com — our rapidly growing E-Commerce business serving one of the most engaged fishing communities anywhere.

You'll own the strategy.

You'll own the growth.

You'll own the customer experience.

You'll own the numbers.

You'll work alongside a world-class team of marketers, content creators, designers, developers, and operations experts—but Fish Strong's growth becomes your scoreboard.

Think of it like being an entrepreneur...

Except you start with:

• A massive and loyal audience
• Hundreds of thousands of passionate anglers
• A proven brand people trust
• Existing traffic and customers
• A talented team behind you
• A mission that actually matters

If you've ever dreamed about running your own E-Commerce company without taking on all the startup risk, keep reading.

Your Mission

Grow FishStrong.com into the go-to destination for fishing gear, tackle, accessories, and products trusted by our community.

Your primary objective is simple:

Primary KPI

E-Commerce Revenue Growth

Everything you do should contribute to growing revenue while improving the customer experience.

What You'll Own

Shopify Store Ownership

You'll be the quarterback of our Shopify storefront.

Responsibilities include:

• Owning overall store performance and growth
• Managing collections, merchandising, navigation, and customer experience
• Improving mobile usability, site speed, and conversion flow
• Coordinating theme improvements, integrations, and new functionality
• Continuously finding opportunities to increase sales and customer satisfaction

Conversion Rate Optimization (CRO)

More traffic is great.

Converting more of the traffic we already have is even better.

You'll:

• Improve product page and checkout conversion rates
• Test offers, bundles, upsells, and landing pages
• Analyze customer behavior and funnel drop-off points
• Optimize every step of the customer journey
• Turn more visitors into customers

CRM & Lifecycle Marketing (HubSpot)

Some of our biggest opportunities already exist inside our customer base.

You'll:

• Improve customer segmentation and lifecycle marketing
• Build and optimize email automations
• Increase abandoned cart recovery
• Improve upsell and cross-sell performance
• Increase member-to-customer conversion rates
• Drive repeat purchases and customer retention

Merchandising & Product Growth

You'll help determine what gets promoted, launched, bundled, and featured.

Responsibilities include:

• Product launches
• Seasonal promotions
• Featured product campaigns
• Upsell strategies
• Cross-sell opportunities
• Merchandising optimization

Campaign Strategy

You'll work closely with our marketing and content teams to develop campaigns that generate excitement and sales.

This includes:

• Product launches
• Promotional campaigns
• Seasonal initiatives
• Landing pages
• Sales funnels
• Member-exclusive offers

Paid Ad Strategy

Brainstorm with our ad creative team to develop high performing ads across multiple channels

You'll:

• Identify top ad themes
• Create new ad campaign ideas
• Optimize landing pages

Analytics & Reporting

You love numbers because numbers tell stories.

You'll:

• Monitor key E-Commerce KPIs
• Identify growth opportunities
• Use Shopify and HubSpot data to guide decisions
• Report on revenue drivers and optimization opportunities

What Success Looks Like

Within this role, you'll help create:

• Consistent E-Commerce revenue growth
• Higher conversion rates
• Increased average order value (AOV)
• More repeat customers
• Better member-to-customer conversion
• A faster, cleaner, higher-converting storefront
• A stronger connection between our products and our community

Most importantly...

You'll help more anglers get the gear, tools, and confidence they need to create amazing experiences on the water.

Who We're Looking For

You're probably a fit if:

• You've successfully grown revenue on Shopify, a minimum of 3 years Shopify experience is required 
• You understand E-Commerce strategy, CRO, merchandising, and customer psychology
• You know how to use HubSpot for lifecycle marketing
• You're highly analytical but also highly creative
• You love testing ideas and measuring results
• You take ownership instead of waiting for instructions
• You care about outcomes, not activity

You don't need someone standing over your shoulder.

You see opportunities and go make them happen.

Bonus Points If You Have

• Direct-to-consumer (DTC) experience
• Subscription or membership business experience
• Product launch experience
• Promotional campaign experience
• Digital marketing knowledge
• Paid traffic familiarity

Why This Role Is Different

Most E-Commerce jobs ask you to manage a store.

This role asks you to build a business.

Most companies sell products.

We help people create memories.

Most jobs give you responsibilities.

This one gives you ownership.

If the idea of building something meaningful, serving a passionate community, and having a direct impact on thousands of families excites you...

We'd love to hear from you.