Content Marketer

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Watch our showcase >

Read up on our $100m Series C

Learn more about our culture >

🔍 What will you be doing?

• Co-own the content calendar with the Content Marketing Lead and manage its delivery, ensuring the right work is published on time and to a consistently high standard.

• Research, write, and publish content across formats, from blogs and guides to case studies, newsletters, social content, and campaign assets. Your job is to find the angles that make complex topics genuinely interesting.

• Develop go-to-market plans for Primer’s content, working closely with Demand Generation to launch, distribute, repurpose, and promote content across LinkedIn, email, social, and other channels to grow engaged audiences and drive commercial impact.

• Use performance data, audience insights, and experimentation to make better decisions about what we create, how we distribute it, and how we measure success.

• Improve how we work by adopting AI and automation to increase the quality, speed, and scale of our content.

👀 What we’d love to see:

• 5+ years’ experience in content marketing at a fast-paced, high-growth B2B or B2C technology company.

• Strong editorial judgement with the ability to make complex topics genuinely interesting.

• Hands-on and execution-focused, able to take ideas from brief to publication with minimal supervision.

• An understanding of how content builds audiences, generates demand, and supports business growth.

• The ability to use performance data, audience insights, and experimentation to improve content and distribution.

• Curious about AI and eager to use new tools to improve how content is created, distributed, and scaled.

• Comfortable working in a small, high-performing team with broad ownership and a bias for action.

Nice to have:

• Experience in fintech, payments, or a technical B2B category.

• Experience editing video and audio.

You may not like it here if

• You prefer detailed briefs and close direction. We expect people to take ownership, make decisions, and move work forward independently.

• You want a narrowly defined role. This is a small team with broad ownership, so you’ll move across content, audience growth, distribution, and strategy.

• You want every day to look the same. Priorities change quickly, and you’ll often switch between projects, formats, and channels.

• You’re uncomfortable with feedback. We care a lot about the quality of our work, and we challenge ideas to make them better.

✅ A typical interview process

• An initial intro call with a Talent Partner

• An interview with the Hiring Manager

• Challenge Stage - Contextualised to the role

• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.