PR Specialist (B2B)

Siege Media is a growing and remote-first GEO agency. We help some of the world's most recognized brands grow visibility across traditional search and AI-driven discovery. Interested in joining the Siege team? We currently have a spot open for a talented PR Specialist to help us deliver great content for our world-class B2B clients, including leading tech and SaaS brands.

Perks for United States residents include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment and free pens. Everyone loves free pens.

Learn more about working at Siege by checking out our Careers page, experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Monitor tech and industry news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Required Skills

• Passion for public relations, data-driven content, email outreach and media relations
• Proven experience securing news media coverage for tech and/or SaaS clients
• Experience running surveys and crafting stories from data to pitch to national and trade news
• 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
• Strong interpersonal skills, with ability to form productive working relationships
• Strong project management skills, with ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines and work independently
• Strong attention to detail, i.e. near perfect grammar and strong editing skills

Suggested Skills

• Basic SEO knowledge (i.e. how media mentions influence search and GEO)
• Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists)
• Experience using Microsoft and/or Google Workspace suites
• Experience using a media relations tool such as Cision

The salary range for this position is $65,000.00-$73,500.00 DOE.

Please plan to upload the following information during the application process: Your resume

1. A short introduction/cover letter
2. An example pitch email to a relevant media outlet for this post: https://asana.com/resources/state-of-work-innovation
3. A list of recent coverage you’ve earned