Lifecycle Marketing Manager

The Opportunity

Email isn't just another marketing channel at CeriFi—it's one of our most important drivers of learner engagement, retention, and revenue.

We're looking for a Lifecycle Marketing Manager to own and evolve our email program across a growing portfolio of brands. Reporting to the VP of Marketing Operations, you'll lead the strategy, execution, and optimization of lifecycle marketing—from segmentation and automation to attribution and performance insights.

You'll inherit a strong foundation and transformation roadmap, but we're looking for someone who can take it further. You'll think beyond individual campaigns to build programs that deliver the right message, to the right learner, at the right time.

If you're passionate about lifecycle marketing, marketing automation, and using data to create exceptional customer experiences, we'd love to meet you.

What You'll Own

Lifecycle Strategy & Email Programs

• Own the lifecycle marketing strategy across CeriFi's 10-brand portfolio, balancing promotional campaigns with personalized, behavior-driven communication.
• Design, build, and optimize lifecycle journeys including onboarding, cross-sell, renewal, re-engagement, and win-back campaigns.
• Continuously improve our segmentation framework to ensure learners receive relevant, timely communication throughout their journey.
• Identify new opportunities to increase engagement, retention, and customer lifetime value through lifecycle marketing.

Marketing Automation & Campaign Execution

• Own campaign planning, Pardot builds, segmentation, automation, deliverability, and suppression management across all brands.
• Manage campaign intake using Jira workflows and established SLAs to ensure timely, high-quality execution.
• Maintain email deliverability, preference centers, compliance standards, and brand-specific communication requirements.
• Serve as the internal subject matter expert on Pardot and email marketing best practices.

Performance & Revenue Insights

• Connect email engagement to revenue by maintaining attribution reporting and performance dashboards.
• Analyze campaign performance, cohort behavior, and year-over-year trends to identify opportunities for optimization.
• Present actionable recommendations to Marketing and Revenue leadership that improve business outcomes—not just email metrics.
• Build a reporting cadence that provides clear visibility into channel performance across the portfolio. 

Cross-Functional Partnership

• Partner closely with Brand Marketing, Creative, Revenue Operations, Product Marketing, and Digital teams to ensure lifecycle programs support broader business goals.
• Collaborate with content and design teams to improve messaging using customer insights and AI-assisted optimization tools.
• Develop a deep understanding of CeriFi's products, learner journeys, and regulatory calendars to ensure campaigns remain timely, compliant, and effective.

What You'll Bring

We're looking for someone who combines strategic thinking with hands-on execution.

You'll likely bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 4+ years of experience managing high-volume email marketing or lifecycle programs
• Deep expertise with Pardot (Marketing Cloud Account Engagement), including automation, segmentation, dynamic lists, and engagement programs
• Strong understanding of lifecycle marketing, customer journeys, behavioral triggers, and nurture strategy
• Experience connecting email performance to revenue through attribution reporting and analytics
• Comfort managing marketing programs across multiple brands, audiences, and campaign calendars
• Excellent analytical, organizational, and communication skills
• Experience with eCommerce platforms, CRM systems, and AI-assisted marketing tools is a plus