VP Strategic Accounts, Chains & General Market (50751)

The VP, Strategic Accounts – Chains & General Market is responsible for developing and implementing sales strategy, leading sales teams and processes, and achieving revenue targets across all sales channels—including key accounts, strategic dealers, rep groups, and chain sales. This role oversees account management, sales training, and sales operations/administration for specified key accounts within the assigned area. The VP establishes and executes strategies with short- to mid‑term impact on business results and develops plans to optimize the function and talent required, working closely with Rep Agents.

Key responsibilities include planning, developing, and delivering sales strategies for products/services and associated brands; evaluating and managing product/brand P&L (budgeting, expenditures, profitability, ROI); and ensuring product volume and profit targets are achieved. This role manages relationships with key customers, including strategic dealers, targeted chain accounts, and rep partners.

MAJOR ACCOUNTABILITY:

• Drive sales activities and growth for assigned reps, chains, and strategic dealers within the region.
• Lead execution of customer and sales strategies in alignment with company policies, processes, and procedures.
• Build and strengthen relationships with key internal and external business partners to deliver industry‑leading customer solutions.
• Develop and maintain strong relationships with assigned accounts across the Welbilt portfolio.

KEY TASKS & RESPONSIBILITIES:

• Implement defined sales policies, processes, and procedures consistently across the region.
• Build relationships with key business partners (buying groups, dealers, consultants, reps, chains, authorized servicers, factories).
• Develop sales strategies and tactics and lead execution to achieve financial targets and objectives.
• Create annual sales plans with regional and individual targets.
• Collaborate regularly with Product Management, Marketing, Culinary, and Aftermarket Service to deliver customer solutions.
• Respond promptly and effectively to issues and inquiries from assigned customer accounts.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.