Territory Sales Manager

We are hiring a Territory Sales Manager to build and grow our West Coast region. This is a territory development role, not a book-of-business position. The right candidate will establish new customer relationships, develop a pipeline, and grow the territory into a $5M+ business over time. 

This role is ideal for an early-career, high-drive seller who wants to own a territory, learn a technical product category, and build long-term earnings through consistent growth. 

The Territory Sales Manager is responsible for developing and growing a multi-state West Coast territory through new business acquisition and account expansion. This is a territory-building role requiring strong prospecting, pipeline development, and long-cycle sales execution.

Key Responsibilities

· Develop and execute a territory plan aligned to revenue growth targets

· Prospect and acquire new customers within the food and beverage sector

· Build and manage a qualified pipeline to support quota attainment

· Drive full-cycle sales from discovery through close

· Expand initial customer wins into repeat and multi-product opportunities

· Maintain relationship ownership and drive long-term revenue

· Partner with R&D to translate technical solutions into customer value

· Coordinate with marketing, operations, and customer service teams

· Learn and apply product and formulation concepts (e.g., Brix, acids, processing)

· Communicate technical insights effectively to non-technical customers 

· Geographic coverage across Western U.S. (CA, UT, NV, OR, WA, ID)

· Primary focus on a defined core region, with expansion over time 

· Travel required for customer visits and account development

Performance Expectations

· Year 1: Build pipeline and achieve initial revenue ($1.5M–$2M target)

· Year 2: Expand accounts and grow revenue ($3M+ target)

· Year 3: Operate mature territory (~$5M target) 

  Required Qualifications

· 1–4 years of B2B sales experience or equivalent

· Demonstrated prospecting and pipeline generation ability

· Strong communication and relationship-building skills

· High level of coachability, resilience, and self-motivation

Preferred Qualifications

· Experience in food, beverage, CPG, ingredients, or technical sales

· Exposure to long-cycle or consultative sales environments

· Background in competitive or commission-driven settings