META Ads specialist

We are looking for a freelance Meta Advertising Specialist to join our Online Marketing team. This role involves managing Meta campaigns for U.S.-based clients, acting as the primary account manager, and representing Makerz in weekly client meetings (online) to report on campaign performance and strategic insights.

Responsibilities:

• Optimize and manage Meta campaigns to maximize ROI, aligning with client goals and budgets.
• Implement and manage new Meta campaigns as needed, overseeing all stages from planning to execution.
• Act as an account manager, liaising regularly with clients on behalf of Makerz to provide updates, insights, and recommendations.
• Lead weekly client meetings to present detailed performance insights and discuss results and uppcoming actions.
• Produce comprehensive weekly and monthly reports using Looker Studio, summarizing key metrics, campaign progress, and actionable insights.
• Troubleshoot tracking and data issues, ensuring accurate data flow through APIs, tags, and other tracking implementations.
• Manage tracking integrations and oversee correct use of data sources and analytics tools, such as Google Tag Manager, to enhance performance insights.
• Monitor campaign budgets, making adjustments to maximize efficiency and ROI.
• Stay updated on Meta advertising trends, proactively introducing new ideas to improve campaign performance.

Required Skills:

• Minimum two years of experience managing Meta advertising campaigns.
• Proficiency in Looker Studio for advanced reporting and data visualization.
• Strong knowledge of data tracking systems, including API integrations, tagging, and Google Tag Manager.
• Excellent written and verbal communication skills, with proven experience in client-facing roles.
• Expertise in Meta Ads Manager and Google Analytics, with a strong analytical approach.
• Familiarity with PPC concepts and optimization strategies.
• Experience in the hospitality or restaurant industry is a plus.
• Detail-oriented with a focus on accurate tracking and reporting.

Schedule:

• Remote, flexible hours

This is an exciting opportunity for a data-savvy Meta advertising freelancer who thrives in a client-focused role and enjoys a collaborative, dynamic environment. To apply, email us at work@makerz.co.uk.