Marketing Virtual Assistant (AC - 10162024 - PTMVA)

Position: Marketing Virtual Assistant
Number of hours: 20 hours/week
Schedule: BST

Tasks required:

• Manage and optimize GMB profiles by regularly updating business information, photos, and offers, while securing organized business directory listings to enhance local search visibility.

• Create, schedule, and manage posts on Facebook and LinkedIn to boost engagement and grow the audience, while monitoring interactions and assisting with paid ad campaigns, ensuring targeted reach and performance tracking.

• Assist in creating and managing MailChimp email marketing campaigns, including list management, scheduling, performance reporting, and designing detailed email templates and newsletters.

• General virtual assistant tasks include managing calendars, schedule meetings, provide administrative support, handling client communication, conduct research for marketing initiatives, and prepare reports and presentations on marketing performance.

• Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current

• Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and suggest system improvements to achieve the company's marketing goals.

• Other ad hoc tasks that would be assigned

Requirements:

• Proven work experience as a Virtual Assistant with a focus on marketing support

• Strong knowledge and experience in Google My Business profiles

• Good understanding of market research techniques, statistical and data analysis methods

• Excellent working knowledge of Facebook, LinkedIn, Instagram and other social media platforms for business purposes

• Experience in using MailChimp or other email marketing platforms

• Familiarity with tools such as MS Office, Google Workspace, and project management software (e.g. Asana, Trello) is a plus

• Solid knowledge of marketing techniques and principles

• Thorough understanding of social media and web analytics

• Excellent organizational and multitasking skills

• Creativity and commercial awareness

• Excellent command of written and spoken English

• Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision

• Must be able to show a portfolio of relevant work experience for skill set references