Google Ads Expert (OS - 072425 - PTGAE)

Position: Google Ads Expert
Number of hours: 20 hours/week
Schedule: UK working hours

Tasks required:

• Develop and implement effective Google Ads strategies tailored to business goals.

• Conduct in-depth keyword research to identify opportunities and target audience insights.

• Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.

• Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.

• Optimize ad copy, bidding strategies, and landing pages for better performance.

• Conduct A/B testing for ads, creatives, and targeting.

• Generate detailed reports on campaign performance and provide actionable insights.

• Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.

• Identify trends and recommend adjustments to improve ROI.

• Allocate and manage campaign budgets effectively to maximize return on investment.

• Ensure spending aligns with overall marketing budget and financial objectives.

• Work closely with the content and design teams to develop high-quality ad creatives.

• Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.

• Other ad hoc tasks that would be assigned

Requirements:

• Proven experience as a Google Ads Expert or similar role.

• Recent, hands-on experience with Google Ads and Google Analytics is required.

• In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.

• Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.

• Experience with conversion rate optimization and A/B testing.

• Excellent communication skills and ability to present complex data in a clear manner.

• Certification in Google Ads is a plus.

• Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.

• Basic knowledge of SEO and its interplay with PPC campaigns.

• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.

• A team player with a customer-oriented approach

• Self-disciplined and organized; able to consistently perform with limited supervision

Additional Requirement:

• Applicants must provide a portfolio or case study highlighting previous campaign strategies, performance metrics, and outcomes as part of their application.