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Performance Creative Strategist

Role overview

Qualifications

  • 3+ years of experience in creative strategy, growth marketing, or performance media
  • Experience briefing creative teams for both ads and multi-format deliverables (web, print, brand)
  • Strong understanding of direct response principles, creative hooks, and funnel logic
  • Excellent attention to detail—especially when it comes to reviewing design and copy

Responsibilities

  • Join client calls to extract core needs, objectives, and audience insights
  • Translate business problems into clear creative briefs for performance ad creative, website and landing page design, branding visuals and collateral, and print and presentation assets
  • Collaborate with internal team of designers, editors, and copywriters to execute projects
  • Review and QA creative work before delivery, ensuring quality and consistency

About the company

Kāsper logo

Kāsper

Design Services

Kāsper is an on-demand creative service, enabling brands and agencies to scale creative output. Kāsper's Creative-as-a-Service platform saves your team time and money, increasing creative output. Powered by a global team of tier one creatives, Kāsper can become an extension of your team to meet every creative capability.

Company details

IndustryDesign Services
Company size2 - 10

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Job description

This is a remote position.


About Kasper



At Kasper, we partner with ambitious brands to create high-converting ads, strong funnels, and brand-building creative. From startups to scale-ups, we help clients connect with their customers at every touchpoint—through performance marketing, content, and design. We’re a remote-first team of designers, editors, strategists, and marketers working across North America and Latin America. We’re growing, and we’re looking for a Performance Creative Strategist who understands how to translate business goals into powerful, performance-driven creative.



About the Role



This is a hybrid role that combines creative strategy, client communication, performance analysis, and cross-functional project management. You’ll work closely with clients to understand their brand, business goals, and customer pain points. You’ll turn these insights into high-impact creative briefs—not only for paid ads, but also for website design, landing pages, print, decks, and brand visuals. You’ll be the link between clients, performance data, and our internal creative team—guiding execution and ensuring output is high-quality, on-brand, and aligned to business objectives.



What You’ll Do



Join client calls to extract core needs, objectives, and audience insights

Translate business problems into clear creative briefs for:


  • Performance ad creative (Meta, Google, TikTok, etc.)

  • Website and landing page design

  • Branding visuals and collateral

  • Print and presentation assets

    Collaborate with our internal team of designers, editors, and copywriters to execute projects

    Review and QA creative work before delivery, ensuring quality and consistency

    Manage and organize tasks using ClickUp, prioritizing deadlines and team capacity

    Interpret performance data (ad dashboards, funnel metrics) to guide creative iterations

    Understand customer journeys and funnel stages to craft appropriate messaging

    Help lead growth marketing efforts across paid, email drips, newsletters, and organic content




What You’ll Need



3+ years of experience in creative strategy, growth marketing, or performance media

Experience briefing creative teams for both ads and multi-format deliverables (web, print, brand)

Strong understanding of direct response principles, creative hooks, and funnel logic

Experience working with tools like Meta Ads Manager, Klaviyo, Google Ads, and ClickUp

Excellent attention to detail—especially when it comes to reviewing design and copy

Strong client communication and project scoping skills

Fluent English (you’ll work with global clients daily)



Bonus Points



Agency or startup experience

Familiarity with landing page CRO and funnel optimization

Portfolio of creative briefs or projects you’ve led across multiple formats

Understanding of eCommerce, SaaS, or DTC brand creative



Perks & Details



R$5,000–R$8,000/month (PJ contract, based on experience and portfolio)

Fully remote

Work with global clients across industries

Opportunity to grow into a creative director or senior strategist role

Collaborative team environment with ownership and flexibility



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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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