Head of Marketing: Mercator AI at Serv Recruitment Agency

Join the Team

Serv, a global executive recruitment partner, is hiring on behalf of our client Mercator.ai for a Marketing Lead.

Mercator.ai is redefining how general contractors discover and win new business by bringing predictive, AI-driven data into an industry that has traditionally relied on reactive approaches. By tracking every step of a project’s lifecycle, from land acquisition through permitting, Mercator delivers unmatched, real-time visibility into upcoming opportunities before they surface elsewhere.

To learn more visit: https://www.mercator.ai/

Position Overview

We’re looking for a Marketing Lead to take full ownership of building and scaling the marketing function. This role sits at the core of growth, driving pipeline generation, shaping brand positioning, and equipping the sales team to close effectively.

This is a true builder-operator role, requiring both strategic thinking and hands-on execution across channels, systems, and campaigns.

Position Responsibilities

You will build and operate a full-funnel marketing engine aligned to revenue growth.

Responsibilities include:

• Own demand generation across inbound channels including SEO, paid media, email, and content
• Develop brand positioning and messaging tailored to general contractors
• Build a content ecosystem including case studies, thought leadership, and educational materials
• Own product marketing including messaging, positioning, and competitive insights
• Partner with sales and RevOps to ensure lead quality and feedback loops
• Identify and execute on events, partnerships, and industry channels
• Build reporting systems to track performance and optimize campaigns
• Implement tools, automations, and workflows to scale marketing output

Qualifications

• 5+ years of experience in B2B SaaS marketing
• Experience owning demand generation and pipeline growth
• Experience working in a high-growth startup environment
• Strong writing and content development capabilities
• Hands-on experience with marketing tools and automation platforms
• Experience working in or marketing to construction, trades, or similar industries preferred
• Ability to operate as an individual contributor while building systems

About You

You are a builder who thrives in ambiguity and takes ownership of outcomes. You combine creativity with analytical thinking and care deeply about measurable impact.

The perfect fit for our team is…

• A systems thinker who builds scalable marketing engines
• A strong operator who executes without relying on large teams
• Data-driven and focused on pipeline, not vanity metrics
• Comfortable working with technical products and skeptical buyers
• Highly autonomous and proactive
• Clear communicator who aligns cross-functional teams
  
  

The Hiring Process

We take our hiring process seriously and evaluate candidates based on both capability and culture fit. Our goal is to ensure you step into a role where you feel genuinely excited and fulfilled. That’s important for you, and it’s equally important for us. Below is a snapshot of what you can expect throughout our hiring process. Please note that steps may vary slightly depending on the position.

Step One: Video interview with a recruiter

Step Two: Short Take Home Assignment

Step Three: Video interview with your direct supervisor

Step Four: Cultural interview

Compensation: $140,000 – $160,000 CAD base + equity
Location: Dallas, Texas