Experience with SQL, data analysis, and customer data modeling
Requirements:
Drive customer engagement and journey optimization through data-driven marketing initiatives
Combine business analysis, solution design, and technical implementation skills
Deliver scalable omnichannel customer experiences
Convert business requirements into technical designs and scalable solutions
Job description
Title :Salesforce Techno-Functional Consultant (Marketing Cloud) Location: San Diego, CA Duration: Contract
Job Summary
We are seeking an experienced Salesforce Techno-Functional Consultant with strong expertise in Salesforce Marketing Cloud to drive customer engagement, journey optimization, and data-driven marketing initiatives. The ideal candidate will combine business analysis, solution design, and technical implementation skills to deliver scalable omnichannel customer experiences.
Required Qualifications
5+ years of Salesforce experience with strong hands-on expertise in Salesforce Marketing Cloud.
Proven experience in a Techno-Functional Consultant role, managing both business and technical requirements.
Hands-on experience with:
Journey Builder
Automation Studio
Email Studio
Audience Segmentation & Personalization
Strong understanding of:
Customer Lifecycle Management
Omnichannel Marketing Strategies
Customer Journey Mapping
Experience with SQL, data analysis, and customer data modeling.
Knowledge of A/B testing methodologies, Design of Experiments (DOE), and campaign performance measurement.
Ability to convert business requirements into technical designs and scalable solutions.
Excellent communication, stakeholder management, and problem-solving skills.
