Head of Viral Growth

Success Matcher Recruitment is partnering with one of the fastest-growing consumer healthcare platforms in the world to find a Head of Content & Viral Growth who can build and scale a world-class organic acquisition engine.

This is a rare opportunity for a founder-minded growth leader who understands internet culture, creator ecosystems, viral content mechanics, and performance-driven social media. You'll own the entire organic growth machine—from creator sourcing and content production to distribution, engagement, and audience expansion—across multiple consumer brands

If you've ever looked at a viral TikTok, Instagram Reel, or Facebook video and immediately understood why it exploded, this role was built for you

Why Join?

• Own one of the largest organic growth opportunities in consumer healthcare.
• Build a scalable virality engine capable of generating tens of millions of monthly organic views.
• Work directly with executive leadership and influence company-wide growth strategy.
• Receive meaningful equity in a rapidly scaling venture-backed company.
• Leverage AI tools, creator networks, and emerging social platforms to build a modern growth machine.
• Join a mission-driven organization helping improve access to innovative healthcare solutions worldwide.
• Operate with significant autonomy, ownership, and speed in a high-growth environment

What You'll Do

• Own the end-to-end UGC and organic growth ecosystem.
• Build and manage creator acquisition, influencer partnerships, content pipelines, and distribution networks.
• Develop systems for scaling short-form video content across TikTok, Instagram, Facebook, and emerging platforms.
• Lead creative testing, performance analysis, and optimization efforts.
• Identify viral content patterns and systematically replicate winning formats.
• Build relationships with creators, meme pages, community partners, and distribution channels.
• Drive engagement strategies across comments, shares, tags, direct messages, and community interactions.
• Implement AI-assisted workflows to increase content velocity and performance.

Required Experience

• 4+ years of experience in viral social media, creator marketing, organic growth, UGC, or related fields.
• Proven success scaling social channels, creator programs, or viral content initiatives.
• Deep understanding of TikTok, Instagram, Facebook, and short-form content ecosystems.
• Strong analytical mindset with experience using data to guide creative decisions.
• Demonstrated ability to build repeatable growth systems rather than relying on one-off viral moments.

Ideal Backgrounds

• Consumer subscription businesses
• DTC brands
• Creator economy platforms
• Consumer apps
• Social media startups
• Viral consumer products
• Growth-stage technology companies

Preferred Traits

• Entrepreneurial and highly resourceful.
• Obsessed with internet culture and consumer behavior.
• Comfortable moving quickly and testing aggressively.
• Strong operator who can balance creativity with performance metrics.
• Experienced managing creators, agencies, editors, or content teams.

If you've built viral growth engines, scaled creator ecosystems, or turned social media into a predictable acquisition channel, we'd love to hear from you.