Proven track record building high-performing automated flows and campaigns
Experience segmenting lists with data-backed logic
Base-level design knowledge
Requirements:
Own our email and SMS program from strategy to optimization
Build and manage automated flows that align with the customer journey
Develop advanced segmentation strategies based on various factors
Analyze performance and provide clear reporting on email KPIs
Job description
What You'll Be Responsible For
Own our email and SMS program from top to bottom using Klaviyo or related tools — including strategy, execution, reporting, and optimization.
Build and manage automated flows that align with the customer journey — from welcome sequences to win-backs to post-purchase follow-ups.
Develop advanced segmentation strategies based on seasonality, geography, and lifestyle cohorts, ensuring the right message hits the right audience at the right time.
Collaborate with creative and brand teams to provide direction on email layout, graphics, and content (you don’t need to be a designer, but it would help).
Launch growth campaigns that support product drops, promotions, and key brand moments.
Analyze performance and provide clear reporting on email KPIs — open rates, click-through rates, conversion, LTV, and more.
Continue to A/B test and iterate subject lines, copy, design, and send times to improve performance.
What We're Looking For
3–6 years of hands-on experience with Klaviyo — you're the person others go to with questions.
Proven track record building high-performing automated flows and campaigns.
Experience segmenting lists with data-backed logic — especially using behavioral, seasonal, and demographic data.
Base-level design knowledge (e.g., you know how to brief design needs and tweak in Photoshop/Figma when necessary).
Strategic thinking paired with a get-it-done attitude.
Analytical mindset — you can make decisions based on data without getting lost in it.
A strong understanding of email as a growth lever, not just a box to check.
Why Join Us:
Competitive salary and benefits.
Opportunity to work in a dynamic, fast-moving, collaborative environment.
Access to professional development and growth opportunities.
