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Field Marketing Manager

Role overview

Qualifications

  • 3–7 years in demand generation or field marketing, with at least 2 years in B2B SaaS
  • Proven track record of campaigns that generated pipeline, not just impressions
  • Experience marketing to legal tech or enterprise buyers is a strong plus
  • Fluency in AI tools: Claude, ChatGPT, Perplexity, or others

Responsibilities

  • Drive net-new pipeline by designing and executing field marketing programs: webinars, trade shows, in-person events, and digital activations
  • Build multi-touchpoint, integrated campaigns that move leads through the funnel using ads, email, social, content, and more
  • Partner with sales to align marketing activity directly to pipeline goals and communicate metrics to leadership
  • Monitor pipeline health and make real-time adjustments to keep numbers on track or ahead of plan

About the company

Mineral logo

Mineral

Hrtech: Human Resources + Technology

Trusted by more than 1 million companies, Mineral is the HR and compliance leader for growing businesses. Our proactive solutions take the guesswork out of HR and compliance, giving clients peace of mind. We combine data, technology, and human expertise to drive innovation and personalized guidance. Mineral’s network of partnerships has enabled it to build the largest HR community in the U.S. Mineral was formerly known as the combined entity of ThinkHR and Mammoth. For more information, visit www.trustmineral.com and follow us on Twitter at @Trust_Mineral.

Company details

Company typeSME
IndustryHrtech: Human Resources + Technology
Company size201 - 500

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Job description

 

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Job Overview 

What You’ll Own

  • Drive net-new pipeline by designing and executing field marketing programs: webinars, trade shows, in-person events, and digital activations, ensuring a focus on ROI from the start
  • Build multi-touchpoint, integrated campaigns that move leads through the funnel using ads, email, social, content, and more, optimizing ruthlessly based on performance data
  • Partner with sales to align marketing activity directly to pipeline goals; communicate clearly on metrics that matter to leadership
  • Leverage AI tools to accelerate campaign development, personalize outreach, analyze performance, and find competitive edges faster
  • Identify and evaluate third-party and co-marketing demand generation opportunities with a sharp eye on cost-per-opportunity
  • Work cross-functionally with Product Marketing to develop and repurpose content that converts
  • Support customer marketing programs that protect and expand existing relationships through cross-sell and retention initiatives
  • Monitor pipeline health and make real-time adjustments to keep numbers on track or ahead of plan

 

What You Bring

Experience

  • 3–7 years in demand generation or field marketing, with at least 2 years in B2B SaaS
  • Proven track record of campaigns that generated pipeline, not just impressions
  • Experience marketing to legal tech or enterprise buyers is a strong plus

AI & Tools Fluency

  • You use AI tools: Claude, ChatGPT, Perplexity, or others as standard equipment, not a novelty
  • HubSpot, Salesforce, and Asana; you know how to build reporting that reveals real insights

Mindset

  • Competitive by nature, you know who the competitors are, what they’re saying, and where the gaps are
  • Analytically sharp: you’re as comfortable in a data export as you are in a creative brief
  • Self-directed and accountable: you don’t need a lot of hand-holding, but you collaborate hard when it matters
  • High-energy and adaptable in a fast-moving, global environment
  • Travel typically includes 2-5 times a year

 

We will disclose intended pay ranges in our job ads for Canada-based opportunities. This role can be performed 100% remote anywhere in Canada. Anticipated Pay Range: CAD $85,000 – CAD $105,000 Annually

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email Recruiting@mitratech.com to request an accommodation.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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