Senior CRM Consultant

Who Are Massive Rocket?

Who Are We Looking to Add to Our Team?

As a Senior CRM Consultant at Massive Rocket, you’ll play a key role in delivering high-impact CRM programmes that help clients create meaningful customer experiences across multiple channels. Working within a modern Martech ecosystem, you’ll be responsible for planning, executing, and optimising campaigns across email, SMS, push notifications, content cards, WhatsApp, and other engagement channels.

You’ll work closely with clients, CRM Strategists, Project Managers, and technical teams to translate strategic objectives into flawlessly executed campaigns. Acting as a trusted delivery expert, you’ll ensure CRM initiatives are delivered efficiently, accurately, and in alignment with client goals.

This role is critical to ensuring our clients maximise the value of platforms such as Braze while delivering measurable business outcomes through best-in-class customer engagement programmes.

What Will You Do?

• Lead the execution of CRM campaigns and customer engagement initiatives across multiple channels within Braze
• Configure and customise Braze to implement agreed strategies, journeys, and campaign plans
• Build, launch, and optimise targeted campaigns using segmentation, personalisation, and automation capabilities
• Collaborate with CRM Strategists, Project Managers, and clients to ensure alignment between strategy and execution
• Manage and analyse customer data to support campaign performance, optimisation, and audience targeting
• Conduct QA across campaigns, integrations, and supporting documentation to ensure delivery quality and accuracy
• Monitor campaign performance and create reports that provide clear insights and recommendations
• Serve as a trusted client partner, helping translate business requirements into effective CRM solutions
• Stay current with Braze capabilities and industry best practices, applying new approaches to improve client outcomes
• Support continuous improvement initiatives across delivery processes, campaign execution, and platform utilisation

What Makes You a Great Fit

• 5+ years of experience in CRM, Marketing Automation, Lifecycle Marketing, or Customer Engagement roles
• Strong hands-on experience with Braze, Salesforce Marketing Cloud, HubSpot, or similar CRM platforms
• Proven experience executing multi-channel CRM campaigns and customer journeys
• Strong understanding of segmentation, personalisation, lifecycle marketing, and digital marketing principles
• Experience working with customer data, relational databases, and campaign performance reporting
• Excellent attention to detail, including QA of campaigns, integrations, and documentation
• Strong communication and stakeholder management skills gained through client-facing or agency environments
• Ability to work effectively across cross-functional teams in a fast-paced environment
• Proactive, solution-oriented mindset with strong organisational and problem-solving skills
• English proficiency at C1 level

Desirable

• Braze certifications (e.g. Practitioner, Marketer)
• Extensive hands-on experience with the Braze platform and its advanced capabilities
• Experience using SQL for data analysis and campaign optimisation
• Experience working within agency, consultancy, or high-growth Martech environments
• Familiarity with customer data platforms (CDPs), audience activation, or data-driven customer engagement programmes