Applications & Sales Engineer

Key Responsibilities 

Sales & Front‑End Engineering Support 

• Support Outside and Inside Sales throughout the sales cycle by providing technical consultation, application expertise, and solution development for complex customer requirements. 

• Lead technical engagement with customers, including site visits, process reviews, technical presentations, equipment trials, and scope clarification meetings. 

• Develop and review technical scopes of supply, equipment descriptions, system layouts, and value‑added solution narratives for proposals, quotations, and bids. 

• Evaluate customer process data, operating conditions, and performance targets to recommend appropriate equipment configurations, system architectures, and upgrade paths. 

• Provide technical input into pricing strategy, risk identification, and commercial positioning for capital equipment and system opportunities. 

• Take ownership of more technical oriented customer accounts.

Applications Engineering & Solution Execution 

• Perform applications engineering activities including equipment sizing, system configuration, layout development, and review of mechanical and electrical drawings. 

• Serve as technical support during order execution, manufacturing handoff, installation, commissioning, and start‑up phases. 

• Troubleshoot complex performance, reliability, or process issues in collaboration with Service, Engineering, and Field Support teams. 

• Review operating feedback and performance data to recommend process optimization, upgrades, or additional equipment solutions. 

• Support customer training efforts related to equipment operation, maintenance, and best‑practice application usage. 

Cross‑Functional Coordination 

• Act as a technical liaison between Sales and Technical Departments - Engineering, Product Management, Project Management, Supply Chain, and Manufacturing. 

• Ensure customer requirements, assumptions, and scope boundaries are clearly documented and communicated internally. 

• Support resolution of technical escalations or deviations through structured problem solving and cross‑functional alignment. 

• Contribute technical input to product roadmap discussions based on field experience, customer feedback, and competitive insight. 

Market, Product, & Knowledge Leadership 

• Maintain deep knowledge of company products, system capabilities, and installed base applications. 

• Monitor industry trends, customer operating practices, and competitor solutions to inform sales strategy and application guidance. 

• Represent the company as a technical subject‑matter expert at trade shows, customer seminars, and internal training sessions. 

• Capture and document application learnings, recurring issues, and best practices to support continuous improvement and knowledge sharing. 

Safety & Compliance 

• Ensure all solutions and site activities comply with applicable safety standards, regulatory requirements, and internal policies. 

• Promote safe work practices during customer site visits and support customers with safety‑related application guidance when needed.