Associate Brand Manager

Title: Associate Brand Manager (Dietary Supplement Brand)
Location: Remote (candidates must be located in the United States)
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 7 months (position expected to run longer)
Schedule: Monday-Friday; up to 10% travel

About This Role: 

Associate Brand Manager for $400MM dietary supplement business. Specific responsibility for initiative execution, business performance analysis and budget management. Supports the development of the annual marketing plan, implementation of consumer and customer promotional programs. Coordinates the implementation process with other departments to ensure successful delivery of sales communications, on package messaging and new item launches. Identifies and leads brand growth initiatives across all facets of the brand.

What You'll Do:

• Marketing Plans & Strategy:
  Works with Brand Management team to analyze performance of brand and competitors.
  Assists in development of marketing planning and brand strategy to achieve annual sales and profit objectives.
  Assist in the development of the Market Business Strategy and Integrated Commercial Planning.
• Prepares for monthly Pre Commercial Review meetings with broader teams.

• Marketing Plan Implementation:
• Coordinate the development and implementation of advertising and promotional tactics (including but not limited to: shopper activations, consumer promotions, and social/digital creative).
• Provide support to the sales organization with regard to marketing initiatives.
• Assist in the execution of customer marketing initiatives and new product launches.
• Assist with digital, coupons and other marketing executions.

• Business Management:
• Manage quantitative and qualitative assessment of platform product performance (IRI reporting, weekly consumption, etc).
• Utilize tracking tools including scanning and panel data to identify, analyze and interpret market/channel conditions.
• Identify and utilize secondary data sources where appropriate to evaluate industry trends, competitive situations, customer feedback and marketing requirements.
• Lead and launch pack and flavor extensions, including other products as necessary. Additionally updating various skus and planning to launch a probiotic for women’s wellness.

• Budget PFME Management:
  Fully manage the Brand budget, set up monthly meetings with cross functional partners to align on budget phasing.
• Align on budget monthly with cross functional team, input into SAP to phase monthly in the system as well as finance file for phasing.
• Reconcile actual vs. planned expenditures.

• Cross Functional Team Coordination:
• Work with Customer Development Manager and Sales Teams to develop sales communication and customer specific marketing programs.
• Manage Agency partnership and assist with creative development.
• Work with external licensing partners as necessary.

What You Bring:

• Internship or prior work experience (1+ year(s) of experience; inclusive of internships) in brand management for a CPG Food, CPG Personal Product or OTC brand.
• Functional Skills:  strong analytical skills, with the ability to translate market dynamics into actionable tactics.
• Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights.
• Strong proficiency in Excel, PowerPoint, Word.
• Ability to prioritize in a fast-paced environment.
• Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results.
• Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management.
• Personal & Interpersonal Skills: Customer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas.

Bonus Points:

• Proficiency in IRI data analysis, promotional budget management, volume forecasting, project management and copy development.

Compensation & Benefits:

• $48.15 per hour + Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

About FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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