Job Description
Content Designer, Human Interface Design
Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!
Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.
What We Do
Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond.
Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.
Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.
Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services.
Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards.
Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.
Why Join Us?
Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide.
Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design.
Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.
User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user.
If you're ready to design the future of mobility, we’d love to meet you!
The Content Designer, Human Interface Design helps shape clear, thoughtful, and effective language experiences across GM’s digital products and platforms. In this role, you will support content design work across web, mobile, and in-vehicle experiences while helping elevate content standards and systems across the practice. You will collaborate closely with designers and cross-functional partners in Customer Experience and Marketing to create intuitive, human-centered experiences. This role is ideal for someone who cares deeply about language, brings strong editorial judgment, and is excited to design with AI tools through a language-first approach to interfaces.
Support content design work for an assigned domain across web, mobile, and in-vehicle experiences
Create clear, concise, and useful interface language that improves product understanding and overall user experience
Contribute to the development of stronger content standards, systems, and reusable patterns across the practice
Partner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiences
Design and build with AI tools through a language-first approach to product interfaces
Help define content structure, naming, and taxonomy decisions that simplify complex user flows and information architecture
Strong written, visual, and verbal communication skills
A portfolio that clearly demonstrates your ability to write, evaluate writing, and solve content design challenges
Strong autonomy and a self-starter mindset, with the ability to identify problem areas, work independently, and create clarity
Deep understanding of human interface design best practices
Ability to iterate quickly, form a clear design point of view, and respond effectively to cross-functional feedback
Strong editorial judgment and design sensibility, with a belief that great software often benefits from fewer words
Skill in information architecture and taxonomy, including the ability to simplify complex structures and navigation
Proficiency in Figma
Experience working within an in-house design system and established content standards
Ability to build strong collaborative relationships and contribute positively to team culture
Experience designing content across multiple platforms, including web, mobile, and in-vehicle experiences
Experience contributing to scalable content systems, standards, or governance models
Familiarity with AI-assisted workflows and language-first approaches to interface design
Experience partnering closely with cross-functional teams such as design, Customer Experience, and Marketing
A strong point of view on naming, interface language, and how content supports usability and product quality
The salary range for this role is ($80,700 - $109,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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