CRO & Digital Experience Manager

Position Description:

Infinite Electronics is seeking a CRO & Digital Experience Manager to drive conversion rate optimization, digital customer experience, and online revenue growth across multiple eCommerce companies and platforms, including L-com, Pasternack, Fairview Microwave, NavePoint, ShowMeCables, PolyPhaser, Transtector, and Infinite Electronics.

This role will lead strategy and execution focused on improving the end-to-end digital customer journey across desktop and mobile experiences, with a strong emphasis on conversion optimization, onsite engagement, merchandising effectiveness, and customer experience performance. The CRO & Digital Experience Manager will identify customer friction points, develop testing and optimization roadmaps, and partner cross-functionally to improve the digital shopping experience from landing page through checkout.

The ideal candidate is both strategic and hands-on, with experience operating in fast-paced eCommerce environments where data-driven decision making, experimentation, and execution are critical to success. This individual should possess a strong understanding of customer behavior, digital merchandising, UX best practices, behavioral analytics, and optimization strategies that improve revenue and customer engagement.

This position will partner closely with eCommerce, Product Management, UX/UI, Development, Brand Management, Marketing, Analytics, SEO, and PPC teams to prioritize and execute high-impact digital experience improvements across multiple brands and business units.

This is a unique opportunity to help build a scalable Conversion Rate Optimization and Digital Experience function across multiple B2B eCommerce companies while directly impacting conversion, revenue, customer engagement, and digital growth initiatives.

General Duties and Responsibilities: 

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. 
• Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. 
• Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. 
• Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. 
• Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. 
• Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. 
• Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. 
• Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. 
• Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. 
• Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. 
• Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices. 
• Support the development of scalable CRO and digital experience optimization processes across Infinite Electronics’ eCommerce platforms.

Education & Experience:

• Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required. 
• 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles. 
• Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives. 
• Experience operating in fast-paced, hands-on eCommerce environments preferred. 
• Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required. 
• Experience supporting eCommerce or multi-site digital environments preferred. 
• Experience in B2B eCommerce environments preferred.

Preferred Qualifications:

• Strong understanding of eCommerce operations and digital customer behavior 
• Experience owning or managing eCommerce functions in a small or mid-sized business environment 
• Proven experience driving conversion rate optimization (CRO) initiatives 
• Strong experience with A/B testing and experimentation methodologies 
• Knowledge of customer journey mapping and user experience optimization 
• Experience analyzing digital performance metrics and behavioral analytics 
• Strong understanding of onsite merchandising and promotional strategy 
• Familiarity with analytics and optimization platforms such as: 
  • Google Analytics 
  • GA4 
  • Hotjar 
  • Contentsquare 
  • Optimizely 
  • VWO 
  • Adobe Analytics 
  • Similar platforms 
• Strong analytical and problem-solving capabilities 
• Ability to translate data into actionable business recommendations 
• Excellent communication and collaboration skills 
• Comfortable presenting insights and recommendations to leadership teams 
• Understanding of AI-driven personalization and optimization tools preferred 
• Customer-first mindset 

Physical Job Requirements:

• Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
• Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
• Must be able to visually assess information on screens, documents, and reports.
• Frequently reads, interprets, and analyzes written and visual information.
• Occasionally lifts or moves items up to [10–15] pounds (e.g., files, laptop, meeting materials).
• Must be able to effectively communicate information and ideas in person, via video conference, and through written communication.
• Works primarily in an office or remote office environment with standard business equipment.
• May require extended periods of screen time.
• May occasionally be required to attend meetings or events outside of normal workspace or business hours.

Reports To: Senior Director of eCommerce & Digital Growth

Environment: This role may be either remote or at an office location. Employees may work from their home office and regularly collaborate with colleagues across various company sites during normal or extended business hours, as needed. Office-based work depends on an employee's proximity to an Infinite facility and may be determined by management. Travel is part of this role’s responsibilities, including customer visits, supplier meetings, industry conferences, and internal gatherings.

Accommodation: Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Employment Opportunity

Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.