AV/IT Dealer Channel Leader

This is a remote position.

Job Description:

The Channel Sales Manager is responsible for driving revenue growth through AV/UC reseller and integrator partners within the mid-market segment. This role combines channel development, direct sales execution, and go-to-market validation, requiring a hands-on, results-driven approach.

You will be given verticals and an initial pipeline, but success depends on the ability to generate demand through partners, not just manage inbound opportunities. This is a builder + hunter role — responsible for developing partner channels while simultaneously closing deals.

The position focuses on identifying which combinations of customer segments, partner types, and sales messaging create repeatable revenue, using real-world deal execution and partner engagement to refine the go-to-market approach.

Job Duties

• Sell complex AV (Audio Visual)/Interactive Display solutions through reseller and integrator partners
  
• Build, activate, and grow relationships across AV/IT channel partners (VARs, MSPs, integrators)
  
• Generate pipeline through partner engagement and outbound efforts; identify and develop mid-market opportunities
  
• Develop and refine value propositions while testing customer segments, partner types, and messaging to drive repeatable revenue
  
• Maintain partner/customer relationships, track pipeline and forecasts, and use market insights to continuously improve sales strategy
  

Requirements