Retention Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Client Overview

Our client is a fast-scaling telehealth and wellness company operating in the subscription health space. They are building a high-output marketing function powered by AI-enabled workflows, a performance-driven team culture, and a deep commitment to long-term customer value. With a strong foundation in direct-to-consumer growth, they are investing heavily in lifecycle infrastructure to drive retention, repeat purchases, and lifetime value at scale. This is a company where marketers have real ownership, real data, and real impact.

Role Overview

The Retention Marketing Specialist will own email and SMS marketing across the full post-acquisition customer journey, driving engagement, retention, and long-term LTV through tools like Customer.io and AI-assisted workflows. This role combines strategic thinking with daily hands-on execution - building flows, writing copy, segmenting audiences, and reporting on performance. The Retention Marketing Specialist will be a core contributor to one of the highest-leverage functions in the business.

Location

Fully Remote (Work from Home) | 9 AM - 5 PM EST

Key Responsibilities

Lifecycle Email Marketing

• Build, manage, and optimize email flows for onboarding, engagement, win-backs, and retention.

• Write or refine email copy, leveraging AI tools for speed and consistency.

• Develop segmentation strategies using customer data, purchase behavior, and lifecycle stage.

• Monitor deliverability, open rates, click-through rates, and downstream conversions.

SMS Marketing

• Own SMS marketing as a retention and re-engagement channel, including copy, segmentation, and send cadence.

• Design flows that complement email journeys while minimizing audience fatigue.

• Ensure compliance with all SMS regulations.

Campaign & Content Calendar

• Lead the lifecycle content calendar for email and SMS, aligned with product launches and promotions.

• Coordinate with creative teams for asset production, providing clear briefs and deadlines.

• Prioritize campaigns based on retention impact and business objectives.

Analytics & Optimization

• Track performance metrics including LTV, churn, repeat purchases, and engagement.

• Run A/B tests on subject lines, copy, send times, and flow logic; implement improvements based on results.

• Build dashboards and reporting to provide actionable insights to leadership.

AI & Tools

• Utilize AI tools to accelerate copywriting, segmentation ideation, and performance analysis.

• Stay current on emerging lifecycle marketing tools and provide recommendations for adoption.

Qualifications - Experience

• 4+ years of experience in lifecycle, retention, or CRM marketing.

• Hands-on experience with Customer.io, including flow creation, segmentation, and campaign execution.

• Demonstrated experience managing email and SMS campaigns end-to-end, including copy, segmentation, and performance tracking.

• Familiarity with Klaviyo and/or Segment is a plus.

• Experience in DTC, ecommerce, telehealth, healthcare, or subscription businesses preferred.

Qualifications - Skills

• Strong copywriting skills for email and SMS campaigns across multiple audience segments.

• Analytical mindset with the ability to interpret performance data and take actionable steps.

• Proven ability to build and manage content calendars across multiple channels simultaneously.

• Comfortable running A/B tests and translating results into measurable improvements.

• Capable of building performance dashboards and reports that deliver leadership-level insights.

• AI-curious and experienced in leveraging AI-powered tools to improve marketing output and efficiency.

• Highly organized, self-directed, and able to manage multiple campaigns in a fast-paced remote environment.

What Success Looks Like

• Coverage: Full lifecycle coverage with no gaps in customer journey communications.

• Performance: Metrics such as LTV, retention, and repeat purchase rates trending positively over time.

• Execution: Campaigns are launched on time, on-brand, and fully tracked.

• Insight: Reports provide actionable insights that inform decisions and drive growth across the business.

Opportunity

This role offers true ownership over one of the highest-leverage functions in a subscription or telehealth business - directly impacting retention, LTV, and overall company growth. The Retention Marketing Specialist will work with AI-enabled tools, a high-output team, and a fast-scaling organization where strong performers are recognized and given the opportunity to grow into leadership roles within marketing or lifecycle management.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets