Pricing and Promotions Strategy Manager/Senior Manager

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world.

Learn about the Danaher Business System which makes everything possible. 

As the Pricing and Promotions Strategy Manager/Senior Manager, you will play a pivotal role in shaping and executing Cepheid’s commercial strategy – driving revenue growth, market competitiveness, and customer value across our diagnostics portfolio. You will lead the development of pricing frameworks and promotional strategies that align with business objectives and support sustainable growth.

Position Overview

We are seeking a strategic and analytical Pricing and Promotions Strategy Manager/Senior Manager to lead the design, implementation, and optimization of pricing models and promotional programs across Cepheid’s portfolio. This high-impact role is responsible for ensuring our pricing and promotional strategies are market-relevant, customer-centric, and aligned with both short- and long-term commercial goals. You will partner closely with marketing, product management, finance, value & access, and global commercial teams to ensure pricing decisions are data-driven, scalable, and support value-based selling. You will also own the development of targeted promotional programs that drive urgency, support sales execution, and contribute to achieving annual revenue targets.

This position reports to the Pricing and Promotions Strategy Director and is part of the North America Marketing organization. This role will be fully remote.

In this role, you will have the opportunity to:

• Develop and Execute Pricing Strategy: Create pricing frameworks that reflect market dynamics, customer segmentation, and product value. Ensure strategies drive profitability, competitiveness, and sustainable growth.

• Lead Promotions and Commercial Enablement: Design and manage targeted promotional programs aligned with business goals. Equip commercial teams with tools, playbooks, and training to effectively execute and communicate offers.

• Collaborate Cross-Functionally: Partner with Sales, Marketing, Finance, Value & Access, and Global Product Management to align pricing and promotional strategies across functions and markets.

• Leverage Insights for Optimization: Analyze market trends, customer behavior, and competitive pricing to inform strategy. Use data to identify opportunities for pricing optimization and promotional innovation.

• Support Business Planning and Forecasting: Contribute to annual planning with pricing and promotional inputs for revenue forecasts, scenario modeling, and strategic planning. Share accountability for commercial performance metrics.

​Essential requirements of the job include:

• Bachelor’s degree in business, marketing, finance, or related field with 8+ years of relevant work experience, or Master’s degree with 6+ years of relevant work experience

• Proven experience in pricing strategy, commercial marketing, or revenue management within diagnostics, medical devices, biotech, or life sciences

• Demonstrated success in developing and executing pricing models and promotional programs that drive commercial results

• Strong business acumen and ability to align pricing and promotional strategies with broader financial and strategic goals

• Excellent analytical skills with experience in pricing analytics, market modeling, and performance tracking

Travel Requirements:

• Ability to travel up to 20%

It would be a plus if you also possess:

• Familiarity with U.S. healthcare market dynamics, including reimbursement, contracting, and value-based pricing

• Proficiency with pricing tools, CRM platforms, and financial modeling software

• Understanding of regulatory and compliance considerations related to pricing and promotions in healthcare

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The annual salary range for this role is $116,000 - $160,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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