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College Marketing Representative, Houston - The Orchard

Role overview

Qualifications

  • Undergraduate Student currently enrolled in a 4 year university in Houston
  • Minimum of 2 years left prior to graduation
  • Understanding of social media marketing
  • Passion for music and interest in music business marketing

Responsibilities

  • Create awareness of The Orchard’s artists by building relationships with campus and local influencers
  • Maintain a local social media presence to promote artists
  • Implement in-person marketing initiatives at record stores and on campus
  • Attend artists' shows to distribute promotional tools and gather feedback

Key facts

Other skills

  • Research
  • Creativity
  • Communication
  • Teamwork
  • Accountability

About the company

Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Company details

Company typeXLarge
Company size5001 - 10000

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Job description

About The Orchard

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.  

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. 

As a paid part‑time employee of The Orchard, you’ll serve as a key advocate for the artists we distribute. Each month, you’ll promote 10–20 artists through a mix of digital and in‑person marketing across your campus and college town. You’ll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.

In this role, you’ll lead listening events, organize campus activations, and create social media content that directly supports our artists. You’ll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard’s roster.

What you'll do:

  • Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
  • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists
  • Attend our artists' shows to hand out promotional tools and get feedback from fans
  • Submit a detailed report on your marketing successes and initiatives for each campaign you run

Perks:

  • You will gain real world music industry experience that will be a great addition to your resume
  • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
  • You’ll have access to inside information that will improve your marketing outreach
  • You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes
  • You’ll build valuable relationships within your local music industry
  • + many more!

Who you are: 

  • You are an Undergraduate Student currently enrolled in a 4 year university in Houston with a minimum of 2 years left prior to graduation
  • You are able to manage your own hours and be accountable for the work assigned to you
  • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
  • You have availability of 20 hours per week
  • You’re well-written, well-spoken, a team player, and an excellent communicator
  • You have transportation methods and live within 30 minutes of Houston
  • You have a flexible schedule for team conference calls and tour coverage

What We Give You:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess 

 

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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