Key Facts

Remote From:

United Arab Emirates

Category: Marketing Manager

Full time

Senior (5-10 years)

English, Arabic

Hard Skills

Social Media Influencer Marketing Brand Management Campaign Management Subscription Business Models

Other Skills

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Mobile Apps
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Creativity
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Communication
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Teamwork
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Analytical Skills

Roles & Responsibilities

7+ years of consumer marketing experience with a strong focus on social media and growth marketing
Proficient in Arabic with excellent English speaking and writing skills
Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
Experience successfully scaling international brands across MENA

Requirements:

Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness and brand love in the Arab region
Act as a regional growth catalyst, influencing key decision-makers and driving strategic market expansion
Hire and lead agencies or contractors required to deliver the marketing plan
Analyze the results of the local marketing efforts and adjust the plan

Duolingo

Information Technology & Services

About Duolingo

Our mission is to develop the best education in the world and make it universally available. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. We set out to do something altogether different in the learning space. Learning a new language is hard; we believe it should be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. Learning a new language can also be expensive, and because we believe it should be free, we made it so. Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), among others.

Company type: SME

Industry: Information Technology & Services

Founded: 2018

Company size: 501 - 1000

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Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

Make the world’s most popular language-learning app famous in the MENA region.

We are seeking an experienced, integrated marketer to help us build awareness and accelerate our growth across MENA. As our resident expert on the market, you will use your skills across social media, influencer marketing, PR, advertising, and strategic partnerships to drive awareness, build a loved brand, and bring new users to Duolingo. A key part of this role will be identifying and activating high-impact partnerships across brands, institutions, creators, platforms, and communities to unlock scale and cultural relevance.

Reporting to the Regional Marketing Director, you will partner closely with Global Marketing, Business Development and Product teams in Pittsburgh, New York, London, and Country Marketing Managers around the world to uncover opportunities, shape localized positioning, and develop creative campaigns and partnership initiatives that resonate deeply with the Arab consumer, leading us to increased app adoption and brand love.

We want an integrated marketing leader with deep consumer understanding and proven experience driving buzz, growth, and earned media across Social, partnerships, PR, and acquisition. The ideal candidate blends creativity with commercial rigor — someone who can build culturally resonant campaigns, unlock strategic partnerships, and deliver measurable impact with an entrepreneurial mindset. As a member of a geographically distributed organization, this person will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.

You will...

Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in the Arab region
Operate as a regional growth catalyst, leveraging deep networks across business and government stakeholders to open doors, influence key decision-makers, and drive strategic market expansion
Bring a founder’s mindset — blending creativity with sharp business and GTM strategy — to identify opportunities, launch new initiatives, and scale regional impact
Hire and lead agencies or contractors required to deliver the marketing plan
Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR
Act as a local spokesperson, sourcing and managing speaking opportunities in MENA for yourself and relevant executives
Analyze the results of the local marketing efforts and adjust the plan

You have...

Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
Deep experience building and leveraging strategic partnerships across business, government, creators, and community stakeholders to unlock growth and brand visibility
Culturally clued up and immersed in trends — particularly across Social Media. You understand what Arab consumers care about now and craft ideas that capture attention
Track record of achieving great results with ideas rather than large budgets
Storyteller, with writing skills and the creativity to build compelling customer-centric narratives

:flag: Requirements...

7+ years of consumer marketing experience with a strong focus on social media and growth marketing
Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
Proficient in Arabic with excellent English speaking and writing skills

Exceptional candidates will have...

Passion for our mission to make high-quality language learning accessible to everyone
Experience with mobile apps and subscription services
Experience successfully scaling international brands across MENA
Proficient in a 3rd language

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.