Key Facts

Remote From:

Anywhere

Category: Paid Social Media Specialist

Part time

Mid-level (2-5 years)

English

Hard Skills

Social Advertising Google Ad Manager Campaign Management TikTok Marketing Advertorials Pinterest Ads Snapchat Advertising Reddit Ads Bid Management Design Strategies +2 more

Other Skills

•
Microsoft Excel
•
Google Sheets
•
Detail Oriented
•
Communication
•
Time Management
•
Teamwork

Roles & Responsibilities

2-4 years of hands-on paid social advertising experience
Advanced proficiency with Meta Ads Manager
Experience with at least two additional advertising platforms
Strong analytical mindset with the ability to translate data into actionable recommendations

Requirements:

Build, launch, and manage paid social campaigns across various platforms
Monitor campaign performance daily and proactively identify issues
Execute campaign optimizations and conduct A/B testing initiatives
Prepare performance reports and analyze campaign results

WOW Remote Teams

Hrtech: Human Resources + Technology

About WOW Remote Teams

Looking to expand your team with highly skilled, bilingual professionals? Look no further than WOW Remote Teams! We specialize in providing US-based companies with custom, reliable, and affordable teams featuring top 1% talent from Latin America. Our hassle-free process begins with finding and prescreening the best candidates for your needs. You make the final decision while we handle all the contracts, payments, and local employment laws. Best of all, you can save up to 30% on salary expenses with no recruitment, placement, or consultation fees! Simply pay a flat biweekly or monthly fee, just as you would with any other employee. Our recruiting and search process is thorough, consistent, and targeted, utilizing a variety of resources to identify, attract, and present the best candidates to our clients. With our services, you have the opportunity to select the best talent for your company and provide candidates with new career opportunities. Choose WOW Remote Teams for a hassle-free, affordable way to build a team of highly experienced, bilingual professionals, including software and web developers, executive assistants, designers, social media managers, content creators, CSR, and more. Located in Phoenix, Arizona, we're here to help you succeed.

Company type: Startup

Industry: Hrtech: Human Resources + Technology

Founded: 2018

Company size: 2 - 10

Website LinkedIn See all jobs →

Job description

This is a remote position.

Our client is looking for a Paid Social Media Specialist to join their growing performance marketing team. This opportunity is ideal for a professional who enjoys working directly inside advertising platforms, managing campaign execution, and optimizing performance across multiple client accounts. The company operates within the digital marketing and performance advertising space and has experienced significant growth in recent years by helping businesses improve their digital advertising results through data-driven marketing strategies.

As a key member of the paid media team, this professional will collaborate with strategists, account managers, creatives, and analytics specialists to execute high-performing paid social campaigns. The ideal candidate enjoys campaign management, pays close attention to detail, and takes pride in launching well-structured campaigns that deliver measurable results.

Responsibilities

Build, launch, and manage paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), Pinterest, Snapchat, and Reddit.

Configure campaign objectives, audience targeting, placements, bidding strategies, budgets, schedules, and creative assets.

Implement and validate tracking solutions, including pixels, Conversion API (CAPI), UTM parameters, events, and platform tags.

Perform comprehensive quality assurance checks before campaign launches to ensure accuracy across targeting, tracking, creatives, copy, budgets, and links.

Monitor campaign performance daily and proactively identify pacing, delivery, and performance issues.

Execute campaign optimizations, including budget reallocations, bid adjustments, audience refinements, creative rotations, and placement testing.

Conduct and support structured A/B testing and experimentation initiatives across audiences, creatives, and bidding strategies.

Maintain organized account structures, audience libraries, naming conventions, and campaign documentation.

Archive outdated assets and ensure ongoing account hygiene across all advertising platforms.

Prepare weekly, monthly, and ad-hoc performance reports using internal reporting frameworks and tools.

Analyze campaign results and provide actionable recommendations based on performance data.

Document testing results, optimization learnings, and best practices to support continuous improvement.

Collaborate with strategists and account managers to translate campaign briefs into effective campaign structures.

Coordinate with creative teams to manage asset delivery, version control, and creative updates.

Partner with analytics specialists to validate tracking implementation, attribution, and reporting accuracy.

Stay informed about platform updates, beta features, advertising policies, and emerging paid social trends.

Share relevant industry updates and platform changes with internal stakeholders.

Manage multiple client accounts simultaneously while meeting deadlines and maintaining a high standard of execution.

Requirements

2-4 years of hands-on paid social advertising experience.
Previous experience managing campaign execution within an agency environment is strongly preferred.
Advanced proficiency with Meta Ads Manager.
Experience with at least two additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Pinterest Ads, Snapchat Ads Manager, or Reddit Ads.
Strong understanding of campaign objectives, audience targeting, placements, bidding strategies, and creative best practices.
Working knowledge of conversion tracking concepts, including pixels, server-side tracking (CAPI), attribution models, and UTM parameters.
Strong proficiency with Excel and/or Google Sheets, including data organization, lookups, and pivot tables.
Excellent attention to detail and quality assurance skills.
Strong written communication skills.
Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Comfortable working in a fast-paced agency environment with shifting priorities.

Qualifications

Proven experience launching and optimizing paid social campaigns across multiple advertising platforms.
Strong analytical mindset with the ability to translate data into actionable recommendations.
Experience conducting campaign testing and performance analysis.
Organized and process-oriented approach to campaign management.
Ability to work independently while collaborating effectively within a remote team environment.
Demonstrated commitment to campaign accuracy and account hygiene.