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Head of Performance Marketing

Roles & Responsibilities

  • Senior B2B Growth operator at SaaS or AI
  • Full-funnel fluency
  • Documented experimentation practice
  • Comfortable with data

Requirements:

  • Own acquisition as one system across all channels
  • Run paid acquisition and set strategy and budget
  • Run the experimentation cadence with weekly experiments
  • Build partnerships as an acquisition channel

Job description

About Viktor

Viktor is the AI teammate. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack.

The team is small. The scope is not.

The Short Version

You own how Viktor acquires customers: paid channels, partnerships, experimentation, the top of the funnel through to first conversion. You turn marketing spend into signups and signups into paying teams. You think in experiments, move fast, and treat acquisition as a system to optimize, not a deck to present.

What's Actually Going On Here

Viktor is an AI-native product growing fast. Acquisition is the discipline we're standing up: a single owner across paid, partnerships, experimentation, and the conversion path from first touch to paying customer.

You'll be the founding leader of Acquisition end-to-end. Day-1 operator. Day-180 architect. Day-540 leader of a small AI-native team that does the work of a traditional eight to ten.

What You'll Actually Do

  • Own acquisition as one system. Every channel measured, every input named, every dollar prioritized by impact on pipeline.

  • Run paid acquisition across the channels that work for B2B. Set the strategy and budget, own the outcome.

  • Run the experimentation cadence. Weekly experiments with clear hypotheses and write-ups that compound. Velocity over polish.

  • Build partnerships as an acquisition channel: ecosystem plays, co-marketing, integrations. Targeting and structuring are yours.

  • Own reporting and measurement. Weekly and monthly read-outs to leadership, with pipeline and paying accounts as the headline numbers, not signups.

  • Build the department playbook: JDs, SOPs, measurement frame, hiring rubric for the next hires.

  • Work shoulder-to-shoulder with the co-founders. They'll have opinions, you'll have data, and the good ideas win.

The Bar

You'll be measured on pipeline, paying accounts, and CAC efficiency, not experiment count or campaign launches. "I'd hire three people for this" is an instant no-hire. Operator-first or don't apply.

How You'll Know It's Working

  • 30 days. Funnel mapped end-to-end. Spend baselined. Low-conviction work halted. First experiments shipped.

  • 60 days. Restructured program live. Experimentation cadence locked. Pipeline read-out visible in the weekly leadership cycle.

  • 90 days. Mature optimization layer. Partnership channels open. Activation moving. Hiring playbook documented.

Who You Are

  • Senior B2B Growth operator at SaaS or AI. Pipeline-accountable, not vanity-metric accountable.

  • Full-funnel fluency. You've owned acquisition, activation, and lifecycle as one connected system.

  • A documented experimentation practice. You can show the cadence and the wins from a prior role.

  • Comfortable with data. You read it directly, form a view, and act.

  • Partnerships reps. You've run at least one acquisition channel that wasn't a paid ad account.

  • Operator-first. You're in the work, not adjacent to it.

  • AI-native daily workflow. You use Claude and similar tools as a real part of how you work.

  • Founder mentality. You're building a discipline, not inheriting one.

  • EU primary. NYC secondary. Remote OK with EU/ET overlap.

Why This Role Is Different

  • No layers between you and the work. You own it.

  • The function you build defines how Viktor scales. The team after you executes against the model you set.

  • The product makes the work easier. The demo closes when the right buyer lands; your job is making sure they land, and stay.

  • The co-founders already believe Acquisition is strategic. No convincing anyone.

Even Better If

  • You've built Growth from zero at a Series A or B SaaS.

  • You've worked on AI products or in PLG motions.

  • You've worked where founders were close to the GTM motion and you loved partnering on it.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Everyone here owns something real. Not a task. A surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.

We use Viktor to build Viktor. You'll see what you're working on in action every day.

Why Viktor

This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. That doesn't last forever. Right now, it's still true.

Compensation

Competitive salary and the kind of ownership that only exists at this stage.

We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.

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