Audience Development Manager

Audience Development Manager

First hire. Build the engine. 10x the reach.

About Inception Point AI

Inception Point AI is a media-tech company building the next generation of AI-powered personalities, shows, and content brands. We blend cutting-edge AI tools with storytelling, design, and production discipline to create scalable, high-quality content across YouTube, social platforms, and podcasts. Our work sits at the intersection of creativity, automation, and entertainment—and we’re building systems that allow great ideas to move fast. We have already shipped 244,000+ podcast episodes and built a roster of 100+ AI personalities. Now, we need someone to make sure the world actually sees them.

Role Overview

As our first-ever Audience Development Manager, you will be the primary driver of our "North Star" goal: Reach. You aren't inheriting a playbook; you are writing it. You will build the infrastructure for audience growth from the ground up, moving beyond individual efforts to a scaled, data-driven strategy. This isn’t a "post content and pray" role, it’s a systems-building, data-obsessed, AI-native growth engine role.

Success in this role is defined as 10x audience growth within two years.

Key Responsibilities

• Build the Growth Infrastructure: Create the dashboards, tracking systems, and analytics pipelines that measure (and drive) audience growth where no baseline currently exists.

• Platform & Distribution Strategy: Develop and execute growth strategies across social (Instagram), video (YouTube, TikTok), and audio (Podcasts).

• Community Building: Foster deep engagement across platforms to turn casual, passive viewers into a trackable, loyal core community.

• Creator & Talent Enablement: Work with our AI personalities (e.g., Claire, Nigel, Olly) to cross-pollinate audiences and maximize individual reach across the network.

Qualifications

• Experience: 5+ years in audience development, growth marketing, and digital media

• Cross-Functional Experience: Experience working with Engineering and Product Management teams.

• Technical Chops: Proficiency with various data/marketing platforms (e.g., Salesforce, Hootsuite, HubSpot, or custom-built solutions). You should be comfortable with building your own growth systems and working in an environment at the frontier of AI

• Track Record: A "flipbook" of past metrics proving your ability to grow and retain audiences with measurable results.

• Builder Mentality: You are energized by creating something from scratch rather than maintaining someone else's system.

What Success Looks Like

Because this is a new role without benchmarking data, success involves reaching the following milestones:

• Year 1: Analytics infrastructure and baseline metrics are established and a measurable growth trajectory is established.

• Year 2: Achieving 10x total audience reach across all platforms. Repeatable, scalable growth systems and clear attribution models are in place.