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GTM Lead

Key Facts

Remote From: 
Full time
Senior (5-10 years)
English

Other Skills

  • Creativity
  • Collaboration
  • Communication
  • Problem Solving

Roles & Responsibilities

  • Hands-on, creative and data-driven growth professional
  • Experience in product-led growth and user activation
  • Familiarity with product marketing and sales collaboration
  • Strong understanding of community building and user insights

Requirements:

  • Design and optimize the full product-led growth funnel
  • Craft consumer-facing positioning and messaging
  • Plan and execute go-to-market strategies for feature launches
  • Identify and scale channels for user acquisition and community growth

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a GTM Lead to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.

As a GTM Lead, you play an important role in driving product-led growth, helping to shape how the product is positioned, launched, adopted, and scaled across key user segments.

The role is ideal for a hands-on, creative and data-driven growth professional who enjoys working closely with product, marketing and sales teams, building growth experiments, improving user activation, and turning product value into clear, compelling messaging.

1. Product-Led Growth engine

  • Design and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral.

  • Own self-serve onboarding so users reach their "first magic moment" in minutes, not days.

  • Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors.

  • Instrument the funnel end-to-end: where do people drop, what makes them stay, what makes them tell a friend.

2. Positioning & narrative

  • Craft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market.

  • Translate deep technical capabilities (privacy-by-design, proactive intelligence, personal memory) into language that resonates with knowledge workers, creators, students, and professionals.

  • Own public voice across landing pages, app store listings, in-product copy, and social content.

  • Test and iterate positioning continuously — not by committee, but by measuring what actually moves sign-ups and activation.

3. Launches & feature releases

  • Plan and execute GTM for feature launches, from early access drops to general availability.

  • Build a repeatable launch motion: tease → release → capture momentum → measure → learn.

  • Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness.

  • Turn every launch into a growth event — not a press release.

4. Channel & community growth

  • Identify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores).

  • Build and nurture a community of early power users who advocate, give feedback, and set the culture.

  • Run lightweight, creative campaigns that feel native to each channel — not recycled corporate content.

5. User insight & feedback loops

  • Establish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left."

  • Build a lightweight voice-of-customer system — interview 5 users a week, surface patterns weekly.

  • Feed insight directly into roadmap decisions so we ship what pulls people in and keeps them.

6. Growth experimentation & product contribution

  • Design and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.

  • Develop lightweight prototypes or growth hacks to test acquisition hypotheses before asking engineering to build.

  • Contribute to product strategy — you'll have a seat at the table because you own the data on what users actually do.

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