Key Facts

Remote From:

Anywhere

Category: Marketing Manager

Full time

Senior (5-10 years)

English

Hard Skills

AI Testing Campaign Management Content Marketing Organic Search Search Engine Optimization Salesforce Performance Analysis Microsoft Dynamics CRM Data Governance Data Modeling +1 more

Other Skills

•
Data Reporting
•
Analytical Thinking
•
Adaptability

Roles & Responsibilities

5+ years of B2B marketing experience, with meaningful time at a software company
Demonstrated experience using AI tools (e.g. ChatGPT, Claude, or similar)
Proven ability to own and execute campaigns independently
Analytical mindset; comfortable in data

Requirements:

Own pipeline from content marketing, email campaigns, paid search/social, webinars, and field events
Actively use AI tools to accelerate content production, audience research, and performance analysis
Write and produce thought leadership, case studies, product content, and website copy that drives organic traffic
Plan and run campaigns end-to-end: brief, build, launch, report, optimize

IDERA Software

About IDERA Software

IDERA understands that IT doesn’t run on the network – it runs on the data and databases that power your business. That’s why we design our products with the database as the nucleus of your IT universe. Our database lifecycle management solutions allow DBAs and IT Ops professionals to do more with less, so they can design better, build faster and run quicker. Serving more than 20,000 customers worldwide, we offer a diverse portfolio of free tools and educational resources to help you monitor and manage your infrastructure with complete confidence, whether in the cloud or on-premises. IDERA is an Idera, Inc. company. Idera, Inc. is the parent company of global B2B software productivity brands whose solutions enable technical users to do more with less, faster. Idera, Inc. brands span three divisions – Database Tools, Developer Tools, and Test Management Tools – with products that are evangelized by millions of community members and more than 50,000 customers worldwide, including some of the world’s largest healthcare, financial services, retail, and technology companies. Manage your IT with confidence. Manage your IT with IDERA. To learn more, visit www.idera.com

Company type: SME

Founded: 2018

Company size: 51 - 200

Website LinkedIn See all jobs →

Job description

About DataGear (Idera)
Idera, Inc. is a portfolio of B2B software brands serving developers, data professionals, and IT teams worldwide. DataGear is one of Idera's software brands and home to ER/Studio, the industry's leading data architecture and modeling platform trusted by enterprise data teams at some of the world's largest organizations. We're a lean, focused team that moves fast and values impact over process.

The Role
We are looking for a hands-on Marketing Manager to own and drive go-to-market execution for the DataGear brand. This is a high-visibility remote role reporting directly to the General Manager, with broad ownership and direct influence on business outcomes. You will partner closely with the GM and sales team to generate pipeline and sharpen our competitive positioning in a category that is increasingly strategic as AI creates new demands for data quality and lineage. AI fluency is essential — we expect this person to use AI tools to accelerate output, analyze data, and find edges that a larger team would miss.

What You'll Own

Demand generation — own pipeline from content marketing, email campaigns, paid search/social, webinars, and field events
AI-powered workflows — actively use AI tools to accelerate content production, audience research, and performance analysis
Content & SEO — write and produce thought leadership, case studies, product content, and website copy that drives organic traffic and converts
Campaign execution — plan and run campaigns end-to-end: brief, build, launch, report, optimize
Analytics & reporting — own marketing metrics in Salesforce; track pipeline contribution, campaign ROI, and channel performance

What We're Looking For
Required:

5+ years of B2B marketing experience, with meaningful time at a software company
Demonstrated experience using AI tools (e.g. ChatGPT, Claude, or similar) in your day-to-day marketing workflow
Proven ability to own and execute campaigns independently, from strategy through measurement
Analytical mindset; comfortable in data, able to build a simple attribution model or segment a list without hand-holding
Comfortable wearing many hats; this team is lean by design; no task is beneath you

Preferred:

Salesforce CRM experience — building reports, managing campaign objects, tracking pipeline attribution
Familiarity with data governance, data modeling, or database tooling categories

Why Join Idera / DataGear

Leadership is focused on value, efficiency, and moving fast — no frills or wasted time on decks
High ownership, low bureaucracy — your work will be visible and consequential
Direct line to the GM — decisions get made fast and your voice carries weight
A product category growing in strategic importance as AI reshapes data management
Remote-friendly culture

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).

In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected]. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

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