Key Facts

Remote From:

Full time

English

Hard Skills

Demand Generation Marketing Automation Campaign Management Lead Generation Content Strategy Data Cleansing Email Marketing Graphic Design

Other Skills

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Collaboration
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Detail Oriented
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Creative Thinking
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Communication

Roles & Responsibilities

Experience with marketing automation tools
Strong understanding of digital marketing tactics
Excellent communication skills
Ability to analyze marketing data and metrics

Requirements:

Execute a variety of demand creation tactics to generate awareness and quality pipeline
Collaborate with Marketing leadership to manage website content and execution of promotional tactics
Build and optimize campaigns across search engines, display, and social media
Assist in the preparation of marketing content including articles, posts, and e-newsletters

ECRI

About ECRI

ECRI is an independent, nonprofit organization improving the safety, quality, and cost effectiveness of care across all healthcare settings. The combination of evidence-based research, medical device testing, and knowledge of patient safety makes ECRI uniquely respected by healthcare leaders and agencies worldwide. For more than 50 years, ECRI has had an unwavering dedication to transparency and strict conflict-of-interest policies. The organization has earned a reputation as the trusted voice of unbiased, research-based assurance for tens of thousands of members around the world using its solutions to minimize risk and improve patient care. As a leading provider of spend and clinical data analytics and solutions, we provide comprehensive and unique market and competitive intelligence on a wide array of healthcare technologies. Our market intelligence includes transactional pricing, independent lab-based tested devices and equipment, safety alerts and history, evidence-based health technology assessments, and disruptive technologies on the horizon. ECRI has the only medical device testing labs in North America and the Asia Pacific where bio-engineers conduct hands-on independent device testing for safety and human factors usability. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality. ECRI and the Institute for Safe Medication Practices PSO is listed as a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

Company type: SME

Founded: 2018

Company size: 501 - 1000

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Job description

is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:

Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.

ABOUT ECRI

At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.

As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.

The Most Trusted Voice in Healthcare

ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include:

Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.

ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.

The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.

It's what makes ECRI unique, and why we are the most trusted voice in healthcare.

POSITION SUMMARY

The Demand Generation Specialist will help execute multi-channel, multi-touch programs that create new sales pipelines, improve win rates, and increase sales velocity. Key responsibilities include executing our marketing and lead generation initiatives as well as serving as the administrator for our marketing automation tool(s) and public website management. This is a highly collaborative role that will give you direct access and opportunity to learn from marketing, sales, and our key business stakeholders, including the opportunity to partner with Global Marketing Managers to further organizational strategic priorities.

ESSENTIAL FUNCTIONS

Reasonable Accommodation Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactory. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s):

•	Execute a variety of demand creation tactics that create awareness, engagement, and a quality pipeline and convert to sales.
•	Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics. Execute and inform the content strategy of our website properties.
•	Collaborate to build marketing campaigns using appropriate engagement methods () and review deliverability data.
•	Build and optimize campaigns on search engines, display, and social media end-to-end, from landing page and ad copy to campaign attribution in our marketing tool.
•	Create and segment lists for use in campaigns based on targets and behaviors like past email engagement and website interactions to optimize success (content downloads, site page visits, etc.).
•	Work to minimize list decay and unsubscribes while increasing productivity of email within campaigns.
•	Assist in the preparation of articles, posts, e-newsletters and other content created for relevant communication channels and campaigns.
•	Partner with our Media Services team to develop graphics needed to create high converting landing pages.
•	Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics.
•	Assist in the data cleaning of leads for proper upload into HubSpot and Microsoft Dynamics.
•	Collaborate with Solutions Sales to ensure proper campaign follow-up is enabled.

Additional Responsibilities:

•	Other duties, as assigned.

Accountability Metrics:

•	Meet established deadlines for Marketing campaign deliverables with attention to detail.
•	Contribute to planning and execution of website and campaign initiatives.
•	Provide guidance and support for multi-channel engagement methods.
•	Deliver metrics and campaign results monthly in a concise format.