DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE
About Dutch Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. We're growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet's care.
The Role We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role.
You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.
Own day-to-day execution of key prospect moments including:
Lead nurture & prospect engagement sequences
Trial new conversion programs
Abandoned flow re-engagement
Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales
3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate
Experience in subscription, DTC, or consumer health/wellness
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
HTML knowledge for email troubleshooting
Experience collaborating with paid growth or product marketing teams
You'll own the programs that turn interest in Dutch into membership
Your work will have a direct, measurable impact on new member acquisition
You'll help shape how Dutch earns trust before someone ever becomes a member
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Dutch Pet, Inc.
