Marketing Analytics Manager

We are hiring a Marketing Analytics Manager to own the marketing infrastructure, analytics and performance engine behind our next generation crypto casino and sportsbook.

This role sits closer to a senior marketing analyst or marketing operations function than a traditional performance marketing or growth role, it is about owning measurement, infrastructure and insight, not channel strategy or campaign execution.

This is a hands-on, high ownership role in a fast moving startup environment.

What you’ll do

• Own the setup, architecture, and ongoing management of analytics and tracking across all marketing channels

• Implement and manage platforms such as Google Analytics, ensuring accurate multi channel attribution across paid, affiliate, influencer and organic traffic

• Work closely with engineering to define what behavioural data should be captured, and implement robust event tracking and data pipelines

• Build full funnel visibility across user journeys, from onboarding through retention and reactivation, and continuously optimise performance

• Analyse PPC, paid media, affiliate and influencer performance, identifying drivers of efficient growth and areas of underperformance

• Proactively flag issues, recommend changes, and help shape marketing direction based on data insights

• Partner with leadership to support execution of marketing initiatives, ensuring proper tracking, measurement, and optimisation frameworks are in place

• Work with external teams and agencies to provide clear reporting, performance insights, and data-driven direction

• Partner closely with finance to own and track marketing P&L, ensuring accurate attribution of spend, revenue and ROI

• Own affiliate program performance and analytics, and contribute to strategy through data-driven insights