9+ years of experience in data analytics or data science, with strong expertise in marketing measurement and attribution
Bachelor's degree in Statistics, Economics, Engineering, Computer Science, or a related quantitative field
Strong communication and presentation skills, with experience in client-facing roles
Proven experience building and presenting data-driven dashboards and insights
Requirements:
Lead measurement initiatives by defining KPIs and developing learning agendas aligned with marketing objectives
Design, develop, and maintain scalable analytics frameworks, tools, and systems
Perform advanced observational and experimental analytics on large, multi-dimensional datasets
Analyze customer data to uncover insights, answer business questions, and optimize marketing campaigns
Job description
Job Title: Senior Data Analyst (AdTech / Marketing Analytics) Location: Remote (Must be able to work in PST time zone)
About the Role
We are seeking an experienced Senior Data Analyst to lead reporting and analytics initiatives focused on marketing measurement and customer insights. This role involves close collaboration with cross-functional teams including Customer Success, Product, and Engineering to deliver high-impact data solutions.
You will work with advanced data collaboration and clean room technologies, enabling organizations to unlock insights while maintaining strong data privacy and governance standards. The primary focus will be on building dashboards, generating actionable insights, and helping stakeholders make data-driven decisions.
Key Responsibilities
Lead measurement initiatives by defining KPIs and developing learning agendas aligned with marketing objectives
Design, develop, and maintain scalable analytics frameworks, tools, and systems
Perform advanced observational and experimental analytics on large, multi-dimensional datasets
Analyze customer data to uncover insights, answer business questions, and optimize marketing campaigns
Identify opportunities to improve effectiveness, efficiency, and overall performance
Build compelling dashboards and visualizations to communicate insights clearly
Partner directly with stakeholders to gather requirements, share findings, and provide recommendations
Present complex analytical concepts in a clear and engaging manner to both technical and non-technical audiences
Team Collaboration
Work closely with Product and Engineering teams to understand analytics products and methodologies
Translate client and stakeholder needs into actionable insights and product enhancements
Contribute to the design of new analytics and measurement solutions
Develop dashboards and reporting tools that support strategic decision-making
Required Qualifications
9+ years of experience in data analytics or data science, with strong expertise in marketing measurement and attribution
Bachelor's degree in Statistics, Economics, Engineering, Computer Science, or a related quantitative field
Strong communication and presentation skills, with experience in client-facing roles
Proven experience building and presenting data-driven dashboards and insights
Hands-on experience with data visualization tools such as Metabase, Tableau, or Looker
Strong understanding of data modeling concepts and techniques
Proficiency in SQL, Python, and Excel for data analysis
Experience in the AdTech domain (TV/media experience is a plus)
Ability to manage multiple projects and deliver high-quality outputs within deadlines
Comfortable presenting complex analyses to diverse audiences
Preferred Skills
Experience working with clean room technologies and privacy-focused data environments
Familiarity with platforms such as Amazon Marketing Cloud and Google Ads Data Hub
Strong analytical thinking with attention to detail
Ability to work independently in a fast-paced environment
