Lead Product Marketing Manager

Summary:

• Responsible for consumer lifecycle implementation of new company products, promotions, offers, and rate changes.
• Manage system development of rating and promotional capabilities for the company portfolio of services.

Responsibilities:

• Work in an Agile environment.
• Ensure product success through the development and execution of comprehensive marketing plans.
• Define over 200 offer variables for each new offer request using the Final Marketing Checklist form.
• Implement product offers and promotions, delivering 4-6 projects quarterly.
• Align and communicate offers and product requirements across various organizations including Strategy, IT, Engineering, Customer Care/Sales Ops, and Legal.
• Translate business needs into technical requirements for IT; ensure these represent broader cross-functional needs.
• Write and review features and capabilities; collaborate with design and tech teams on solutions and go-live activities.
• Provide ongoing product surveillance and management to meet financial objectives.
• Manage cross-functional teams from requirements gathering to initial launch or service lifecycle.
• Participate and consult in quarterly PI Planning.
• Conduct risk analysis and recommend alternatives to influence decisions.
• Consult with marketing partners to identify solutions that achieve business goals.
• Act as a liaison and subject matter expert on business processes.
• Collaborate with marketing and sales operations to develop service delivery and channel enablement plans.
• Maintain and distribute project management deliverables for the successful launch of new applications and devices.
• Provide weekly updates to leadership regarding products and plans.
• Foster strong relationships with internal and external resources to drive business success.

Requirements:

• Experience with company and/or television/cable billing and ordering systems.
• Knowledge of C3, STMS, Enabler, OMS, Online, Salesforce, and/or front-end ordering systems is highly desired.
• Understanding of consumer business lines, including company and television/cable programming, packages, and products.
• Ability to lead projects across multiple organizations such as IT, Sales Operations, Marketing Strategy, and Offer Execution.