Performance Marketing Specialist

Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role

We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms.

This role is focused on:

• Lead generation
• Paid media optimization
• ROAS growth
• Conversion tracking
• Funnel performance
• Scalable campaign execution

You will manage campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube and display platforms
• Retargeting and paid acquisition channels

This is a hands-on execution role — not strategy-only.

If you:

• Love analyzing campaign performance
• Enjoy scaling paid media profitably
• Thrive on testing and optimization

This role is a strong fit.

What You’ll Own

Paid Media Campaign Management

• Build, launch, and manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Display and retargeting platforms
• Develop campaigns focused on:
• Lead generation
• Sales and conversions
• Brand awareness
• Remarketing
• Manage:
• Campaign structure
• Audience targeting
• Budget allocation
• Bid strategies
• Audience segmentation

Campaign Optimization & Scaling

• Monitor campaigns daily and make performance adjustments in real time
• Optimize:
• CPC
• CPL
• CPA
• CTR
• ROAS
• Improve:
• Audience targeting
• Ad relevance
• Funnel performance
• Conversion rates
• Scale winning campaigns while maintaining efficiency and profitability
• Identify and troubleshoot underperforming campaigns proactively

Creative Testing & Funnel Optimization

• Run structured A/B tests on:
• Headlines
• Ad copy
• Creatives
• Landing pages
• CTAs
• Collaborate with creative and content teams on high-performing assets
• Provide data-backed recommendations to improve:
• Messaging
• Creative direction
• Conversion rates

Tracking, Analytics & Attribution

• Implement and maintain:
• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel
• Conversion tracking systems
• Attribution setups
• Ensure accurate tracking across:
• Paid campaigns
• Funnels
• Landing pages
• Analyze:
• User behavior
• Funnel drop-offs
• Conversion paths
• Use insights to improve ROI and campaign efficiency

Reporting & Performance Insights

• Prepare:
• Weekly performance reports
• Campaign summaries
• Optimization recommendations
• Track and report on:
• CTR
• CPC
• CPL
• CPA
• ROAS
• Conversion rates
• Present actionable insights and scaling opportunities to leadership

Cross-Functional Collaboration

• Work closely with:
• Marketing teams
• Designers
• Content teams
• Sales teams
• Align paid media efforts with business and revenue goals
• Support integrated campaigns combining:
• Paid media
• SEO
• Email marketing
• Organic content

What Makes You a Strong Fit

• You combine analytical thinking with creative execution
• You enjoy testing, experimenting, and improving campaign performance
• You care deeply about ROI and measurable outcomes
• You proactively identify opportunities and performance gaps
• You thrive in fast-paced marketing environments

Required Experience & Skills

• 3+ years of hands-on paid media experience
• Strong experience with:
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Proven ability to:
• Scale campaigns profitably
• Reduce CPA
• Improve ROAS
• Strong understanding of:
• PPC
• Attribution models
• Conversion tracking
• Funnel optimization
• Experience with:
• Google Analytics (GA4)
• Google Tag Manager
• Reporting dashboards
• Strong analytical and communication skills

Ideal Experience

• Experience with:
• Lead generation campaigns
• E-commerce campaigns
• Retargeting funnels
• Familiarity with:
• HubSpot
• Salesforce
• Marketo
• Marketing automation workflows
• Experience managing:
• Multiple ad accounts
• Client portfolios
• Large monthly ad spend
• Google Ads and Meta certifications preferred

What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Launch and optimize paid advertising campaigns
• Adjust:
• Budgets
• Bids
• Audiences
• Creatives
• Analyze funnel and conversion performance
• Collaborate with creative teams on new ad concepts
• Troubleshoot tracking and attribution issues
• Prepare performance insights and optimization recommendations

In short:
You drive scalable growth through data-backed paid media execution, testing, and continuous optimization.

Key Metrics for Success (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth
• Budget efficiency and campaign scalability

Why This Role Stands Out

• Direct impact on revenue and business growth
• Opportunity to manage large-scale paid campaigns
• Exposure to multiple advertising platforms and funnels
• Strong ownership and autonomy in campaign management
• Remote flexibility with growth-focused marketing teams
• Opportunity to grow into senior growth or paid media leadership roles

Interview Process

• Application Review
• Initial Interview
• Technical Interview & Campaign Discussion
• Final Interview with Leadership

Apply Now

If you:

• Love performance marketing
• Enjoy optimizing campaigns daily
• Know how to scale paid media profitably

This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.