New Business Development Advisor

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full Time - working standard business hours but must be available during evenings and weekends as needed

LOCATION DETAILS: Remote United States

TRAVEL: Event travel and attendance at staff meetings & training is required. Event travel will include overnight stays for events. As part of the event operations team during the event season which runs from October thru April this role is expected to be available to work 2-3 weekends per month and attendance at select end of season events in May.

COMPENSATION: The pay range for this position is $70,000-95,000 annually, plus the opportunity to earn performance-based incentives.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT 

The New Business Development Advisor reports to the Director of Sales, Events but also works closely with the Division VPs for Varsity All Star Fashion. Responsible for assigned all star accounts and the sales success of the Small Gym Summit Championship. Event travel and attendance at staff meetings & trainings is required.

The New Business Development Advisor plays a critical role in establishing a trusted partnership with customers, our internal regional stakeholders and the other Sales Advisors. They will ensure their customers are getting value and satisfaction from all purchases and interactions with Varsity All Star Events and Fashion. They will interact frequently with the Director of Competition Experience, Sales and Experience Advisors and Fashion Specialist(s) to share updates and strategize about company goals and customer needs. They will be responsible for connecting regularly with regional leadership to report customer-related challenges or issues, effectively and amicably resolve those issues, and collaborate to establish changes as needed. This role is expected to gain new business and establish rapport with our customers. Revenue impact will be measured based on new account revenue growth and overall success of assigned account(s) as well as the enrollment of the Small Gym Summit Championship. The New Business Development Advisor looks for and drives opportunities for expansion within each account focusing on events and Varsity All Star Fashion.

WHAT YOU WILL DO 

Revenue Growth – All Star Events & All Star Fashion

• Increase Varsity All Star revenue across assigned event and fashion accounts.
• Identify growth opportunities and at-risk events; strengthen customer relationships to secure and expand team participation.
• Drive the enrollment and growth of the Small Gym Summit Championship

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Event Responsibilities

• Grow assigned customer accounts by solidifying team participation and targeting new opportunities.
• Conduct proactive outreach, including cold calling, to generate and expand revenue opportunities for Varsity All Star events.
• Assist programs in developing a customized Varsity Event schedule tailored to their specific team needs.
• Re-engage Non-Varsity and Non-USASF customers to bring them back into the Varsity event ecosystem.

Fashion Responsibilities

Promote participation by effectively communicating the features and benefits of:

• The Small Gym Summit Championship
• The Summit Championships
• The Regional Summit
• The Youth Summit
• The Recreational Summit
• The U.S. Finals
• The Quest

Collaboration & Industry Awareness

• Serve as the customer facing lead for the Small Gym Summit Championship
• Support and promote V-Connect Meetings and Varsity University initiatives.
• Monitor and report on competitor events and industry trends.
• Maintain comprehensive knowledge of Varsity event and product offerings.
• Use customer feedback to inform recommendations on product mix or program adjustments.
• Provide regular updates and reports on sales calls and account activity.

Additional Job Functions

• Evaluate, process, and communicate discount and rebate plans as needed.
• Serve in a high-level management and/or support role at select events.
• Participate in committees, boards, and workgroups that support business objectives.
• Take ownership of a special event or event series (e.g., Small Gym Summit).

QUALIFICATIONS 

KNOWLEDGE/SKILLS/ABILITIES ​

• Strong familiarity with productivity tools, including Microsoft Office Suite.
• High proficiency with Salesforce.
• Proven customer service and sales experience.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills for engaging with diverse stakeholders.
• Ability to work both independently and collaboratively within a team environment.
• Strong problem-solving abilities to effectively resolve unexpected customer challenges.
• Capacity to assist with leadership and sales training for the Advisor team.

EDUCATION/EXPERIENCE

• Bachelor’s Degree or work experience equivalent.
• Minimum of 5 years direct sales experience.
• Experience in dance/cheer/performing arts is a plus

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

• While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.