Digital Marketing Specialist

Description

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success. 

As our Digital Marketing Specialist  you will support the strategy, execution, optimization, and performance analysis of Torrid’s digital marketing channels, primarily Affiliate Marketing, Paid Search, and PLAs/Shopping. This role drives customer acquisition, retention, revenue growth, and ROAS through data-driven campaign management and cross-functional collaboration. Ideal candidates are analytical, digitally savvy marketers with hands-on performance marketing experience and a passion for retail and e-commerce.

What You’ll Do:

• Support and optimize Torrid’s affiliate marketing program, including publisher relationships, promotional planning, campaign execution, and partner growth opportunities.
• Monitor affiliate performance metrics including revenue, ROAS, customer acquisition, traffic quality, and partner productivity.
• Recruit, onboard, and activate affiliate partners aligned with Torrid’s brand and customer.
• Execute and optimize Paid Search and Google Shopping/PLA campaigns across branded, non-branded, and category initiatives.
• Monitor campaign pacing, budgets, keyword performance, search trends, bidding strategies, and product feed optimization.
• Identify opportunities to improve traffic quality, conversion rate, ROAS, and customer acquisition efficiency through testing and optimization.
• Analyze campaign performance and provide actionable insights, reporting, forecasting, and budget tracking across digital channels.
• Support A/B testing initiatives across ad copy, landing pages, audience targeting, and bidding strategies.
• Collaborate cross-functionally with Creative, E-Commerce, Analytics, CRM, Merchandising, and Digital Marketing teams to support integrated campaigns and promotional events.
• Partner with external agencies and platform vendors to ensure accurate campaign execution, tracking, and reporting.
• Help maintain consistency in messaging, targeting, and customer experience across digital channels and touchpoints.
• Stay informed on digital marketing trends, platform updates, competitive activity, and emerging best practices

What You’ll Need:

• 3–5+ years of experience in digital marketing, performance marketing, or e-commerce marketing.
• Hands-on experience with Affiliate Marketing, Paid Search, and/or Google Shopping campaigns required.
• Retail, fashion, or e-commerce experience strongly preferred.
• Familiarity with platforms such as Google Ads, Google Merchant Center, Microsoft Ads, Impact, CJ Affiliate, Rakuten, or similar tools.
• Strong analytical mindset with ability to interpret data and identify actionable insights.
• Experience working with Excel, Google Sheets, and digital reporting platforms.
• Understanding of digital marketing KPIs including ROAS, CPA, CTR, CPC, conversion rate, and customer acquisition.

• A culture where people are accepted and encouraged to be who they are.
• Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
• Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
• Generous 50% employee discount and access to employee-only sales.
• Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
• Tuition reimbursement program
• Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
• Discounts on cell phones, and computer purchases, entertainment tickets and more.
• Pet insurance for your fur babies.
• Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
• You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.