Key Facts

Remote From:

Indonesia

Category: Social Media Strategist

Full time

Mid-level (2-5 years)

English

Hard Skills

Copywriting Visual Storytelling Art Direction Campaign Management Content Strategy Event Scheduling Engagement Marketing Cross-Functional Collaboration Project Coordination Resource Management +2 more

Other Skills

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Scheduling

Roles & Responsibilities

Minimum 2 years of experience in social media management, content creation, or digital marketing.
Experience in property real estate social media is a plus.
Proficiency in content curation, copywriting, and visual storytelling.
Experience in social media analytics and performance tracking with ability to optimize campaigns based on data.

Requirements:

Develop and implement social media strategies aligned with lead generation goals and optimize content for engagement and conversions.
Oversee content planning and campaigns, including listings, projects, and advertorials; manage paid social campaigns and ensure high-quality graphics, videos, and copywriting.
Monitor performance metrics, analyze engagement, traffic, and conversions, and adjust campaigns based on insights; respond to leads via DM or comments.
Collaborate with marketing, design, and sales teams to coordinate listings, shoots, and ensure lead quality; manage designer workload.

Pinhome

About Pinhome

Pinhome utilizes the best technology to ensure the property sale, purchase, and rental transactions through our platform become hassle-free, efficient, and transparent.  Our mission is to remove the barriers that buyers and owners often experience when making property transactions by providing the best possible experience.  We are a team of 200+ people with amazing backgrounds all across the functions. We called ourselves Pinfams and brace Customer Love, Impact Orientation, Entrepreneurial Mindset, Execution Excellence, and People Leadership as our core values. Join us as a Pinfam and unleash your greatest potential to revolutionize the property sector through technology!

Founded: 2018

Company size: 501 - 1000

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Job description

About the role

The Social Media Specialist is responsible for developing and executing social media strategies that align with EA's goals to drive lead generation. This role involves curating and managing property listings for content, overseeing the creative direction of graphics, videos, copywriting, and ads, and ensuring quality control before publication. The strategist will collaborate with marketing, design, and project teams to prioritize listings, schedule shoots, and optimize content for engagement and conversions. Additionally, they will monitor performance metrics, track industry trends, and manage daily interactions to enhance audience engagement and brand presence.

What You Will Do

Develop & Implement Strategies

Create social media strategies aligned with lead generation goals.
Optimize content for engagement and conversion.

Content & Campaign Management

Oversee content planning, including listings, projects, and advertorials.
Manage paid social media campaigns to drive inquiries.
Ensure high-quality graphics, videos, and copywriting.

Lead Tracking & Analysis

Monitor engagement, traffic, and conversion rates.
Optimize campaigns based on performance insights.
Response to Lead inquiry through DM or comments

Collaboration & Coordination

Work with EA Secondary, and sales teams to ensure lead quality.
Schedule and manage content shoots and designer workload.

Trend & Competitor Monitoring

Stay updated on industry trends and social media best practices.
Adjust strategies based on market insights and audience behavior.

What You Will Need

Minimum 2 years of experience in social media management, content creation, or digital marketing.
Experience in property real estate social media is a plus.
Strong understanding of various social media platform, Instagram & Tiktok are preferable
Proficient in content curation, copywriting, and visual storytelling.
Ability to lead creative direction for graphics, videos, and ad content.
Experience in social media analytics & performance tracking.
Ability to work closely with marketing teams, creative team, project coordinators, and performance marketing.
Strong teamwork & communication skills to prioritize key listings and marketing needs.

About the team

Social media team responsible for creating and communicating with consumers through organic channels. Our team manages to get engagement from users that drive in new leads or new orders for PHS.

On a daily basis we think about what we want to talk to the consumer with the right message, right time and right platform.

We give the team independence to create content, making plans as long as its under company guide with effective cost.

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